Pontiac Chooses G8 ST Name For Sport Truck
By Kevin Miller
Pontiac has announced the name “G8 ST” for the Australian-built sport truck which is based off of the G8 sedan. This simple name was chosen from over 18,000 suggestions which had been submitted by the public from GM’s Tame the Name competition.
“Frankly, we were blown away by both the volume and quality of the names that were submitted,” said Craig Bierley, BPG product marketing director for cars and crossovers. “’G8 ST’ was one of the most popular suggestions, plus we noticed a far broader trend toward simple, easy-to-remember names.” While El Camino was a popular suggestion, it was not chosen. “We actually thought very long about El Camino,” said Bierley. “In the end, we felt it was more appropriate to honor the El Camino’s unique place as part of Chevy’s heritage and not use that nameplate on a Pontiac.”
The G8 ST will be on sale in the US in late 2009 as a 2010 model. It will feature the 361 hp V8 engine from the G8 GT performance sedan, and it will offer a 73.9-inch cargo bed that has 42.7 cubic feet of cargo space and can carry a payload of 1,000 pounds (453 kg) or tow a 3,500-pound (1,587 kg) trailer. Thanks to its six-speed automatic transmission and Active Fuel Management system, the G8 ST should offer some of the best fuel economy numbers for V8-powered vehicles with similar cargo/towing ratings while still turning in zero-to-60 times of 5.4 seconds.
Pontiac marketers suggest that the G8 ST is ultimate reflection of the blurring line between cars and trucks, and that the vehicle will fill a unique niche segment in the marketplace, as a sports car with truck-like cargo and towing capabilities. Time will tell whether the G8 ST will be a sales success in the days of $4/gallon gasoline. Whether or not it is, the G8 ST will certainly have the distinction of being a unique vehicle in the marketplace.
COPYRIGHT Autosavant.net – All Rights Reserved