New Camaro Unveiled Today

By Brendan Moore


GM showed off its new Chevrolet Camaro to the public today, finally ending the long tease of the last couple of years in which photos of the Camaro concept first appeared in 2006, then photos of the pre-production car, and finally, the production car itself.

In this time of $4-a-gallon gasoline, GM made sure to mention that the Camaro gets 26 mpg in six-cylinder trim.

Chevrolet put their pony car out to pasture in 2002 for the simple reason that they could not sell enough of them, but sentiment for the Camaro’s comeback started building almost immediately after Chevrolet gave it the ax. The concept that was shown in 2006 was met with enthusiastic praise, and the production car looks almost identical.

Of course, GM didn’t know that the Camaro would come to market when the price of gasoline has reached record heights, so that could very well be a problem. GM is hoping that the 3.6 liter six-cylinder engine rated at 300 hp and 26 mpg will prove to be an alluring combination of power and fuel efficiency for those buyers who are nervous about getting a car with a big thumping V8 right now. It must be said that 26 mpg is very, very good for a 300 hp engine, but a lot of new car buyers are pretty well spooked regarding gasoline prices at the moment, so it remains to be seen if this powerplant can win them over.

For the V8 aficionados, the V8 engine is a 6.2 liter that is available with two horsepower ratings; 422 hp and 400 hp respectively. The higher-horsepower engine is only available with the six-speed manual transmission and the lower-horsepower engine is only available with the six-speed automatic transmission.

As stated previously by GM, Chevrolet said it will assemble the car at its factory in Oshawa, Ontario.

The official press release from GM follows.


• All-new, world-class sports car
• Fuel-efficient, 3.6L direct-injected V-6 delivers an estimated 26 mpg on the highway
• Range of fuel-saving, six-speed transmissions standard on all models and powertrains
• Powerful SS models equipped with LS3 V-8 (manual transmission) and L99 with Active Fuel Management (automatic transmission)
• Advanced vehicle technology, including Bluetooth connectivity and available HID headlamps with integrated halo rings
• Designed, engineered and built with GM’s global development process

DETROIT – Chevrolet introduced the production 2010 Camaro today. It is a heritage-inspired sports car for the 21st century, combining great looks and performance; advanced technology and surprising efficiency – including 26-mpg estimated highway fuel economy. Sales begin in the first quarter of 2009.

Built on GM’s new, global rear-wheel-drive architecture, the Camaro is offered in V-6-powered LS and LT models, as well as the V-8-powered SS. All models and powertrain combinations include fuel-saving six-speed transmissions.

“Camaro delivers all of the things that make Chevrolet such a revered, global brand,” said Ed Peper, GM North America vice president, Chevrolet. “It competes with the world’s best sports cars and does so with styling, fuel economy and value our competitors simply can’t match.”

Advanced powertrain technologies, including engines with direct injection and Active Fuel Management, enable a satisfying balance of exhilarating performance and good fuel economy.

“The new Chevrolet Camaro delivers a thoroughly modern, advanced package of performance, comfort and technology,” said Peper. “It’s a sports car for a new generation of enthusiasts that doesn’t forget the heritage that helped make the original a cultural icon. That is no small feat and it took a worldwide commitment to achieve it.”

Indeed, the 2010 Camaro exemplifies GM’s global development process. The design concept originated in the United States; engineering was directed by GM’s global rear-wheel-drive team in Australia; validation was conducted on roads around the world and assembly will take place at GM’s award-winning Oshawa facility in Canada.

Product highlights include:
• Sleek styling with contemporary cues and 10 available exterior colors
• LS and LT models offered with an advanced, 3.6L direct-injected V-6 engine with variable valve timing and a choice of six-speed manual or automatic transmissions
• SS model offered with 6.2L V-8 – including fuel-saving Active Fuel Management on automatic-equipped combinations – and a six-speed manual transmission
• Four-wheel independent suspension system, including a 4.5-link rear suspension
• Variable-rate power steering with the rack mounted forward of the front axle for greater driver feel
• Four-wheel disc brake systems standard on all models, including four-piston Brembo calipers on SS models
• StabiliTrak stability control system and traction control standard on all models
• Competitive/Sport modes for the stability system offered on SS models, including launch control on SS models equipped with the six-speed manual transmission
• Family of 18-, 19- and 20-inch wheels
• Detailed interior with heritage-inspired design, excellent attention to detail and available ambient lighting via LED light pipe technology
• Robust body structure and exceptional build quality
• Six standard air bags, including head curtain side-impact air bags and front seat-mounted thorax side air bags
• RS appearance package available on LT and SS, including HID headlamps with integrated halo rings, spoiler, specific taillamps and 20-inch wheels

The new Camaro also has technologies that enhance performance, comfort and convenience, including:
• Bluetooth phone connectivity
• Premium Boston Acoustics audio system
• USB connectivity
• Ultrasonic rear parking assist (late introduction)
• Remote vehicle starting system
• OnStar
• XM Satellite Radio

Additionally, details such as frameless door windows with automatic indexing glass contribute to the overall feeling of quality, substance and technical prowess.

Design details
With a design that is very faithful to the original concept, the 2010 Camaro is a 21st century sports car that acknowledges its heritage. A long front dash-to-axle and short rear deck give the Camaro classic proportions, while a sleek windshield profile, wheels pushed to the corners and muscular fender forms are modern elements that reinforce its advanced engineering – and give the car a decidedly aggressive stance.

Elements such as a forward-V shape at the front of the car and “gills” in the rear quarter panels are distinctly Camaro cues, as are the broad rear fender “shoulders.” Those elements make the new Camaro instantly recognizable, but their execution is smoothly integrated into the contemporary exterior form. A family of large, 18-, 19- and 20-inch wheels also contributes to the Camaro’s modern appearance.

“The new Camaro is just that – new,” said Ed Welburn, vice president of GM Global Design. “We acknowledge the nameplate’s strong heritage in the design, but recognize that keeping this modern sports car relevant meant more than simply honoring a classic car. The line forms, stance and overall execution are consistent with other new Chevrolets.”

A well-executed balance of heritage, modern design and attention to detail also characterizes the Camaro’s interior. A pair of deeply recessed instrument binnacles that feature round gauges in square housings is a nod to classic Camaros, while an available ambient light package offers advanced LED light pipe technology to give the cabin a distinctive and inviting glow. Cloth upholstery is standard; heated leather-appointed seats are available.

Details such as large, chrome-trimmed controls, low-gloss surfaces and premium fabric or acrylic appliqués convey a richness that is unprecedented in previous Camaro models – and challenge its contemporary competitors. More great detail is evidenced in the available center-console gauge cluster, which takes its cue from a similar option on 1969 Camaros. It displays oil temperature, oil pressure, state-of-battery and transmission fluid temperature, all highlighted with modern LED backlighting.

An advanced, efficient 3.6L direct-injected V-6 with variable valve timing is standard on LS and LT models. Direct injection technology helps the engine deliver more power through increased efficiency, while maintaining fuel economy and lowering emissions. That means less fuel is consumed and lower emissions generated – including a 25-percent drop in cold-start hydrocarbon emissions.

The Camaro’s 3.6L engine also employs variable valve timing to optimize performance and fuel economy across the rpm range. It is rated at an estimated 300 horsepower (224 kW) and 273 lb.-ft. of torque (370 Nm). A six-speed manual transmission is standard with the 3.6L engine; a Hydra-Matic 6L50 electronically controlled six-speed automatic, with TAPshift control, is available.

The high-performance Camaro SS is equipped with a powerful 6.2L V-8, with a choice of a six-speed manual or six-speed automatic transmission. Standard, manual transmission-equipped models receive the LS3 engine, estimated at 422 horsepower (315 kW) and 408 lb.-ft. of torque (553 Nm). The LS3 debuted on the 2008 Corvette and uses high-flow cylinder heads based on the Corvette Z06’s LS7 engine to enable great low-end torque and high-rpm power. It is paired with a TR6060 six-speed transmission.

A new, L99 V-8 engine is used on automatic transmission-equipped SS models. It is based on the LS3 and carries all of its high-performance design features, but also includes GM’s fuel-saving Active Fuel Management feature. It enables the engine to run on only four cylinders during light-load driving conditions, such as highway cruising, to improve fuel economy. The V-8 is estimated at 400 horsepower (299 kW) and 395 lb.-ft. of torque (535 Nm); and it is matched with a Hydra-Matic 6L80 six-speed transmission. This combination delivers an estimated 23 mpg on the highway.

Body structure and chassis
The 2010 Camaro is built on GM’s global rear-wheel-drive architecture, with a strong body structure that enhances safety, quietness and handling. World-class build quality and attention to detail are enabled by features including one-piece body side stampings and very precise tolerances between body panels.

Front and rear independent suspensions are mounted to the rigid chassis, including a multi-link strut arrangement in the front with a direct-acting stabilizer bar and a double ball-joint configuration; and a unique, 4.5-link rear suspension that is double-isolated from the chassis for smoother, quieter driving experience.

Camaro offers two suspensions. LS and LT models receive an FE2 (sport) suspension, while the SS receives the FE3 (performance) suspension, including a lower ride height. Each is tuned to match the performance capabilities of their respective powertrains, as are their wheel-and-tire combinations.

A variable-rate rack-and-pinion power steering system mounts the rack forward of the front axle, for more direct action, an enhanced feeling of driver feedback and better weight balance.

Brakes and chassis control
Four-wheel disc brakes with ABS are standard on all models. LS and LT models receive single-piston calipers all around, with mass-reducing aluminum rear calipers. SS models have larger rotors that are acted upon by four-piston, aluminum Brembo calipers at all four corners. They are designed to stand up to the severe use encountered on road-race tracks, delivering excellent feedback and pedal feel, as well as fade-resistant performance during racing.

GM’s StabilTrak electronic stability control system is standard and incorporates traction control. The system on SS models includes Competitive/Sport mode that is adjustable for performance driving, such as on a racetrack; it also includes a Launch Control feature on SS models with the manual transmission. It enables quicker, more consistent takeoffs during performance driving.

Designed to protect occupants before, during and after a crash, the Camaro offers a comprehensive system of safety features – starting with a robust body structure and integral safety cage around the passenger compartment. High-strength steel and ultra high-strength steel are used in key areas throughout the structure.

Safety technologies integrated in the Camaro include:
• Driver and front-passenger dual-stage air bags
• Driver and front-passenger seat-mounted thorax side-impact air bags
• Head curtain side-impact air bags for front and rear seat occupants
• Front seat safety belt load limiters and pre-tensioners

The front passenger detection system senses children and small-stature adults and suppresses air bag deployment when appropriate.

Standard OnStar service assists after a crash. With OnStar’s Advanced Crash Response System, the vehicle automatically sends a signal to OnStar for assistance, even if the air bags don’t deploy.

Chevrolet is one of America’s best-known and best-selling automotive brands. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $12,120 to $103,300. Chevy delivers expressive design, spirited performance and great value with standard features usually found only on more expensive vehicles. More information on Chevrolet can be found at

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COPYRIGHT – All Rights Reserved
GM press release by permission from General Motors

Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at

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  1. 23 mpg in V8 form ain’t too shabby either. It’s not 40 mpg by any means, but considering the performance you’re getting, it is very good gas mileage.

  2. Memo to Ford: GM includes an independent rear suspension on the Camaro. I’m assuming this car will not be dramatically more expensive than the Mustang, so you need to find another excuse.

    And, clearly, Mustang needs a new range of engines to compete. It’s not pretty when the Camaro’s V6 matches your V8 in horsepower, though you still have a torque advantage. But the ancient 4.0-litre Koln V6 simply needs to be replaced by either the 3.5/3.7-litre Duratec. Even if you don’t match the Camaro hp for hp you need a more modern engine.

    I would not worry about the V8s; the perfect storm of 35-mpg CAFE and $4.00-plus gas will soon render the V8 an extinct species. Maybe an EcoBoost V6 would be a satisfactory replacement.

    OTOH, GM ought to be ashamed at the snail’s pace of Camaro development. I can’t tell you how sick I am of the spyphotos of this car ‘leaking’ out onto the net; these events have been so frequent and numerous that pics of the “real” car now have less than zero impact.

  3. Anon is right, the public debut of the car is a bit anti-climatic. I love the way it looks, but the announcement made a ripple and then went away quickly because the Camaro has been shown for so long.

    In the broader sense, I hope the car does well, but the conditions don’t look good.

  4. That’d be right…..a bunch of Australians get together to make a new Holden Monaro and this is what we get…..not very pretty.

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