Ford Gets Ken Czubay as New U.S. Sales and Marketing Head

By Brendan Moore

07.02.2008

Ford has plucked their new U.S. sales and marketing head from Southeast Toyota Distributors, LLC where he was president of that company. Ken Czubay is the new guy at Ford now where he joins his old friend Jim Farley, group vice president for Ford worldwide and former head of Lexus. In addition to his duties at Southeast Toyota, Czubay also ran the world’s highest-volume Lexus dealership, JM Lexus in Margate, Florida. Czubay will report directly to Farley in his new position, which he will start at on July 16th.

Czubay is joining Ford at a tough time for the company; they are coming off some terrible consecutive quarters and are now in the middle of the worst overall decline for all companies in the auto business in recent decades. He will certainly have his work cut out for him. Of course, there is the solace that there is probably only upside in his new job; if the company goes under, that will happen soon and no one can really blame him, and if it triumphs in the face of this staggering adversity, then he will be one of the heroes.

The post Czubay accepted is the one Cisco Codina had until September 2007, when he retired. The position has been empty since that time. When Czubay assumes his new post June 16th, the following people will be his direct reports:

Randy Ortiz, general sales manager, Ford, Lincoln Mercury

John Felice, who now becomes general marketing manager, Ford, Lincoln Mercury, after having been general market manager for only Ford previously. All three positions are now his responsibility.

Kevin Koswick, director, North American Fleet, Lease and Re-marketing Organization

David Thomas, who is now director, North American Order Management and Sales Planning, and was previously managing only sales planning.

A Hamtramck and Detroit native, Czubay joined Ford originally way back in 1970 as a financial analyst with Ford Motor Credit Co. He gradually worked his way up to several positions in middle management for the Ford, Lincoln and Mercury divisions.

Czubay moved over to Nissan Motor Co. in California in 1983, where he worked in sales and marketing until 1987. He then went to the retail side of the business as an executive at the Suburban Collection, a Detroit mega-dealer. Czubay has been with Southeast Toyota Distributors, of Deerfield Beach, Fla., the largest independent distributor of Toyota and Scion vehicles in the world, since 1990.

Czuby said he was glad to be coming back to Ford and the city of Dearborn. “I am joining Ford for the chance to work with a group of committed, energized colleagues who are really embracing the challenge of restoring a great American icon. Once you have been at Ford, it’s always in your blood. I couldn’t be more excited to be coming home”, Czubay stated.

The appointment of Czubay will leave Farley more free time to work with global product development head Derrick Kuzak on the company’s all-consuming turnaround efforts, Ford said.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

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5 Comments

  1. So a Lexus dealer is going to save Ford in the United States? Now I know Ford is doomed.

  2. I hate Lexus and everything it stands for. It’s the anti-car car. I’m glad the guy left the dark side, but I have my doubts as to whether he’s the right guy for the job.

  3. such stupid comments…Mullaly is the guy who will save Ford, having a person who worked for Lexus in the quality and reliability sections makes PERFECT sense. Dark side my arse, they won’t be designing cars.
    But sure, everyone is an expert and everyone keeps bitching like the village idiot

  4. georgios, he didn’t work in the quality or reliability units of Lexus, he ran a Lexus dealership in Florida. This is what Ford has decided is the answer to their problems in the US?

  5. OK, first of all, let me point out that this guy ran the Lexus dealership on the side; his real job, as stated iin the post, was a very senior position with Southeast Toyota, which is a very large, well-run corporation. Not the size of Ford, obviously, but a big company involved in selling lot of vehicles, and selling them successfully. Second, as the article states, he was with Ford for a long time, and also with Nissan, albeit for a short time. It’s not like he’s some fast-talking “Crazy Eddie” kind of car dealer guy.

    Maybe someone who actually knows how to sell lots of cars to people across different states is someone who will be very helpful to Ford, who knows? Couldn’t hurt, right? Lots of people slagged Mulally when he showed up from Boeing, and now those same guys think he’s the Second Coming. Let’s see what this guy can do before you get too crazy.

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