Ford May Make an F-100 in 2012 from the F-150

According to Automotive News this morning, Ford is considering producing a smaller, lighter and more fuel-efficient pickup truck off the F-150 platform and calling it the F-100. Ford sources caution that the revival of the F-100 name is not a done deal; in fact, they say it could just as easily be the new Ranger replacement.
The proposed truck is known internally by the code name of P525, and is expected to commence production in early 2011 calendar year at Ford’s Michigan Truck Plant in Wayne, Michigan.The F-100 nameplate was used for decades; starting in the 50’s, and has a lot of brand equity among Ford truck fans. I had a few of them myself. Of course, the Ranger nameplate has a lot of fans, too, and Ford has so far been mum on whether the model will continue after the scheduled 2009 build-out.

Pickup truck sales are in free-fall as the price of gasoline continues to climb, and there is no doubt that Ford would like a more fuel-efficient offering for the future in the pickup segment. It is assumed that the new truck would not even have a V8 option, but instead have some variation of Ford’s new V6 EcoBoost engine, a turbocharged, direct-injection marvel that puts out a lot of usable horsepower while still providing good fuel economy.
Ford makes a lot of money in the pickup truck market, and if the market is changing to a smaller average vehicle offering, then there is no doubt that they will want to be first out of the blocks with a pickup that is not too small and not too big (and thirsty). It is obvious that Ford, like other vehicle manufacturers, has made a decision that the price of gasoline is going to keep going up.

Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at

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  1. I’d rather have a truck called an F-100 than one called a Ranger. I think of Rangers as small trucks.

  2. Nothing wrong with the Ranger name. I personally prefer it to the F100. Ideally, though, you get the F100 underneath the F-150, and the Ranger is a small tough truck.

  3. I hope the the new truck, whatever it’s called, is available in a stripped-down model that costs less so that people who need them for work can buy the truck at a reasonable price. I don’t need a big truck, but I need a truck with AC and automatic and not a whole bunch else.

  4. good post, szcimi! That’s what I need a truck for too. I carry something all the time, but it doesn’t weigh a lot. And I definitely need the AC in New Mexico.

  5. Why doesn’t Ford built an F100 crew cab with 5 1/2 bed that’s about 2/3 the size of a F150 . It would weight about 4000lbs, then they could used the well proven drive train of the Crown Vics. A truck this size that could get 17-19 mpg in city and 24-26 mpg on highway very realistic to me.

  6. Here we go again. Ford got away from a decent sized truck in 04. they dicided the Tonka truck was good looking. I thought it was ugly as sin. now the fuel prices are up and they are thinking of downsizing again. its just a circle. they keep going round and round. I prefered the F100 and bought one in 1980(still have it’ 431k miles too) there is nothing wrong with the ranger name, In fact my F100 has ranger badging. “must have been a model then” I would like to see them make a more utility vehicles again. not big gaudy road monsters. bring back the bronco in a smaller heavy duty version like the 60s and early 70s. something that can be used off road. but thats just me.

  7. Ford needs a truck a little bit bigger that the Ranger with a 6.5’box option, three cab options, the Eco-Boost 3.5 V6 (since they have 350hp) and an optional 2.0 Eco-Boost (last seen hp rating of 262hp) these motors are expected to have high MPG’s and great performance. we could be in the 30mpg range for the 2.0. Let’s get a 6 speed tranny with 3.11 gears to go with it. The Sport Trac would be great, lightened up with a decent sized box option and these two motors.

  8. I used to own a 1977 F100 short box, it was a nice truck, but it had a 302 that was gutless. I would like to see a nice truck like that again. Maybe a 4 door with a 6′ box, a nice interior, but not too dolled up. Another thing that would be different is if they took the V6 transverse engine from an Escape, it would be something new and hopefully get in the mid 30’s for gas mileage. If it were about the same size as the Escape would be nice.

  9. I just traded my ranger on a 2010 F150, Dont like it as much as the ranger tho. I liked the ease of reaching in the bed and getting things in and out. With the F150 I have to climb into the bed to get tools out. I would like to see a style in between the ranger and F150, with a lot of MPG. I dropped from 20 mpg to a 13 mpg in the F150 in town. And with the gas going up,I may have made a big mistake!

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