2009 Suzuki SX4 Will Have Navigation System Standard

No longer a luxury item, navigation works its way downward…

By Brendan Moore

05.05.2008

Suzuki has announced that the 2009 SX4, at a base price of less than $16,000, will have a fully integrated, Garmin-supplied OEM navigation system as standard equipment.

There is very little that is stunning news anymore, and this doesn’t qualify in that category, either, but it is quite surprising that Suzuki would make navigation standard on such an inexpensive car. It really moves the feature down-market compared to its previous lowest price-point, which as far as we can tell, was the Honda Civic EX at $21,095. That is the cheapest car you can currently buy that has a full-fledged navigation system as standard equipment.

The Suzuki SX4 also offers AWD at a very low price point, and this combined with the navigation system will guarantee that many more shoppers will give the car a long, hard look.

The first quarter of 2008 sales results saw the SX4 come in at 7,586 units, up 93% over the same quarter previous year. The 2008 model currently has a base price of $15,395 including $625 for shipping.

The Suzuki navigation system features a flip-up 4.3 screen and is available with Microsoft Network features and Bluetooth capability, real-time traffic, weather forecasts, and a gas-price finder. Suzuki calls it T.R.I.P., for travel, real-time traffic, information and play.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

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4 Comments

  1. Way back in the early 1990s me and my uncle went on a tour of the National Parks in the west. Our navigational device: a map.

    Now, while absolutely low-tech (or is that No tech?), it works. It doesn’t require batteries. It does suffer from bugs or glitches. It doesn’t have ANYTHING to do with Microsoft. It doesn’t add weight or complexity to the vehicle. It is very portable. Lose it and you don’t fret — replacement “units” are cheap. No one whines about the user interface.

    Pardon me while I wax nostalgic.

  2. And you can read a map in low light or high glare conditions.

    But I have a navigation system in my current vehicle and I have to say, I love it, and I get a lot of use out of it. Especially when I’m in an unfamiliar city visiting a client and strapped for time.

  3. Making it standard equipment seems like overkill, but it’s about time someone offered an integrated car GPS unit without making it a ridiculously expensive option, although obviously the Suzuki made some compromises to lower the cost (most notably a 4.3″ screen compared to 7″ on most car navs).

    If car manufacturers can start offering nav for $500 or less, I think we’ll see mass adoption.

  4. I agree with scout, I use the navigation system in my car all the time, and I fought my wife on even getting it when I bought the car new last year. But I’m a convert now, and I think you’ll see a lot more people getting a nav system as the prices continue to get more reasonable. Remember when you had to pay extra for ABS? And then that became standard. And then it was airbags. And then that became standard. Same thing will happen with nav.

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