Ford Increases North American Focus Production

By Kevin Miller


Ford announced today that they would increase production of the Focus at their Wayne Stamping and Assembly Plant plant by 30 percent this year, to meet demand for the small car. As we reported earlier this month, a shift toward smaller cars has bolstered Focus sales. Ford has reported that compared to the first quarter of 2007, Q1-2008 retail sales were up 35 percent, while fleet sales declined slightly. The Focus now claims 7.6 percent of the U.S. small car market, 1.2 percentage points better than a year ago.

Ford asserts that the vehicle’s new design, as well as its 35 MPG highway fuel economy rating and SYNC multimedia system are driving up demand for the Focus. Ford is increasing production in order to build a total of 245,000 Focus units in 2008, up from 191,000 in 2007. The production plan means that the 2800 employees at the Wayne Stamping and Assembly Plant will work some overtime and Saturday shifts for the rest of the year to meet demand.

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Author: Kevin Miller

As Autosavant’s resident Swedophile, Kevin has an acute affinity for Saabs, with a mild case of Volvo-itis as well. Aside from covering most Saab-related news for Autosavant, Kevin also reviews cars and covers industry news. His “Great Drive” series, with maps and directions included, is a reader favorite.

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  1. Imagine what Ford’s sales numbers would be if they had a great small car to sell instead of a distinctly average one.

  2. Average or not, I’m happy to see Ford has a hit in the small car segment.

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