Ford Increases North American Focus Production
By Kevin Miller
Ford announced today that they would increase production of the Focus at their Wayne Stamping and Assembly Plant plant by 30 percent this year, to meet demand for the small car. As we reported earlier this month, a shift toward smaller cars has bolstered Focus sales. Ford has reported that compared to the first quarter of 2007, Q1-2008 retail sales were up 35 percent, while fleet sales declined slightly. The Focus now claims 7.6 percent of the U.S. small car market, 1.2 percentage points better than a year ago.
Ford asserts that the vehicle’s new design, as well as its 35 MPG highway fuel economy rating and SYNC multimedia system are driving up demand for the Focus. Ford is increasing production in order to build a total of 245,000 Focus units in 2008, up from 191,000 in 2007. The production plan means that the 2800 employees at the Wayne Stamping and Assembly Plant will work some overtime and Saturday shifts for the rest of the year to meet demand.
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