Volvo Introduces Full-Body Film For C30 In Sweden
By Kevin Miller
Volvo has introduced an option in their Swedish market for customizing their C30 by application of a full-vehicle applique film. For 18750 Swedish Krona (just over US$ 3100), the decorative film of the purchaser’s choice will be installed by an independent contractor when the car leaves the factory. Most film kits cover all body panels except for the wheel arches and lower-body trim, which itself can be either unpainted black plastic or painted body color.
The Swedish automaker is offering twenty different film designs, ranging from clouds to rainbows, polka dots to stripes, and animal print to plaid. Any film design can be applied over any paint color. Much like clear automotive films which are used to protect paintwork against stone chips, this decorative film is removable. Volvo claims that film’s design will last at least two years, after which time it can be replaced, or removed (revealing the car’s original factory-fresh paint).
Volvo claims that the vehicle is “aimed at a fashion-conscious urban target group,” which is close to the intended demographic for the non-film-coated C30 hatch. For now, the film is only being offered in the Swedish market. Perhaps the powers that be in Göteborg fear the Swedish flavor of the full-body-applique C30 would be too strong for export buyers’ tastes. Time will tell whether this form of customizing the C30 (as well as other automakers’ vehicles) will expand to a global audience.
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