Alfa Romeo Now Considers another Plan for a Factory

By Brendan Moore


According to an article in Automotive News, Fiat Group’s Alfa Romeo has focused on two options for getting a factory up and running in the United States.

The first choice is to buy a factory previously shut down by one of the Big 3. The second choice, apparently, is for Fiat to expand one of the eleven Case New Holland plants that Fiat owns here in the United States. Fiat is holding preliminary talks with the different state governments in the states where the Case New Holland plants are regarding incentives and tax abatements in order to get itself the best deal.

The idea is for production to start in 2011, or 2012 at the latest. Annual production is forecasted to be 150,000 units annually, with some of the production slated to go to Europe.

Alfa Romeo is slated to return to the U.S. in 2009, with their flagship 8C Competizione Coupe. The 8C will sold initially through Fiat Group’s Maserati dealers in the United States. The plan is for the rest of the Alfa Romeo line to be sold through their own dealer network, which is not yet formed. Neither are the plans concerning which Alfa Romeo models will be sold in the U.S.

Alfa Romeo left the U.S. market in 1995 with their corporate tail tucked between their legs, and has been making noises about returning ever since. It is thought that Fiat may also wish to sell one or two of its Fiat-brand cars in the United States as well, and may sell those cars under the Alfa name.

Fiat is rumored to be discussing a potential tie-up with Tata’s new Jaguar line concerning using their Jaguar dealers to host the new-car franchises that Alfa dealers will need in the States.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at

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  1. Alfa Romeos and tractors made side by side? Now that’s kind of weird.

    Hmmm, should I get the hay baler or the 156 sedan?

    I had to check the date on this to make sure this wasn’t an April Fools joke post.

  2. WHo wants to bet that they will buy one of the Big 3’s old plants? Can’t see them expanding a tractor plant.

  3. Is this going to happen or not?

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