Safety Reigns Supreme in Volvo’s XC60

By Blake Muntzinger

03.05.2008

The safest Volvo ever? Volvo thinks so, and the public may agree after hearing about all the features its new XC60 crossover contains to keep them, and their family and friends, alive. President of Volvo Cars Fredrik Arp said at the Geneva Auto Show the XC60 was the perfect choice for a C30 owner whose life warrants a larger vehicle.

Core values can never be deterred, no matter the package, and the XC60 is no exception. The XC60 is so full of “controls” and “assists” that heads will spin. First, and most interesting, is Volvo’s City Safety technology. The XC60 can sense an impending accident, and will automatically slow itself down to prevent or reduce the effects of the accident.


BLIS (Blind Spot Information System) alerts the driver if a lane change will potentially cause an accident with a light on the inside door panel near the side-view mirrors. Other safety features include: Lane Departure Warning, Driver Alert Control, Hill Descent Control, and optional Trailer Stability Assist.

The XC60 will have three engine choices: a five-cylinder diesel engine that produces 163 hp, another that makes 185 hp, and a six-cylinder gasoline motor making 285hp. The XC60 will be produced at Volvo’s factory in Ghent, Belgium. Volvo is targeting 67,000 units annually, with 40 percent of its sales in Europe, 40 percent in North America, and the other 20 percent to the rest of the world. For the first time, China and Russia will be in the Top 5 of that 20 percent, showing Volvo’s ability to adapt to an ever-changing market.

Sales in Europe are slated to start the second half of 2008; expect the XC60 in North America at the beginning of 2009.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

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2 Comments

  1. It’s not just a car driven by mommies, the car itself is a mommy. It seems very maternal. Like a Honda Oddysey or a Chrysler minivan or a Seventies Plymouth station wagon.

  2. Our Volvo 240 was named Olaf by our family and was called Olaf every day until he passed on to the Swedish wrecking yard in the sky with 290,000 miles on the odometer.

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