Mitsubishi Prototype S Released Ahead of Geneva

By Blake Muntzinger

02.28.2008


Weekend internet leaks resulted in one more lifted embargo – this time from Mitsubishi, releasing photos of its Geneva-bound concept, the Prototype S. Underneath the concept make-up is the new Lancer Sportback headed for the European market.

From the A-pillar forward, the Prototype S borrows heavily from its platform mate, the Lancer sedan (Galant Fortis in other markets), with its aggressive nose and blackened trapezoidal grille. There will no mistaking what is in the rear-view mirror – Mitsubishi’s new corporate “face”. The flowing roofline gracefully tapers into the D-pillar but creates a potentially large blind spot.


Prototype S is the near-production version the 2005 Concept-Sportback, which debuted at the Frankfurt Auto Show. It loses that concept’s sleekness but befittingly gains more muscular lines.
Powering this hot hatch is a 2.0-liter 4-cylinder DOHC turbocharged engine – the same heart that will be beating in the Lancer Ralliart when it comes to North America this summer. With 236 horsepower, it will be sure to provide a bite with its bark. Its twin-clutch transmission, active center differential, and full-time 4WD will insure the Sportback will not bore anyone.


As of now, it is uncertain whether it will be sold outside of Europe. Hatches are slowly making their presence known in North America, albeit in a more economical context. Stylistically, the Lancer Sportback is Mitsubishi’s response to the Subaru Impreza five-door. Sportback would complement the Ralliart sedan nicely, giving customers the option for added flexibility. Additional sales never hurt anyone, except the competition.

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About Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

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3 Responses to Mitsubishi Prototype S Released Ahead of Geneva

  1. pizzaguy February 28, 2008 at 08:42 #

    Man I like this! Let’s see this in the United States!

  2. ghiulian February 28, 2008 at 20:15 #

    My vote for the hatchback, too. It’s tres chic.

  3. sam matty February 29, 2008 at 10:21 #

    If Mitsiubishi can just get the corporate cojones to sell some of their stuff they offer on an international basis in America, I think they would do a lot better here, imo. They almost always go the middle-of-the road in the US and Canada, and I think it hurts them.

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