Nissan Projects 500,000 Vehicle Sales in China This Year

By Brendan Moore

02.25.2008

Nissan says the launch of three new passenger cars and the ongoing introduction of its Infiniti luxury brand models in China this year will push sales to the half-million mark. Nissan sold approximately 450,000 cars and light vehicles in 2007 in China, so a jump to 500,000 units would signify an 11% rise in total sales. Nissan estimates that they have around 5% of the vehicle market in China.

Nissan projects that the overall market in China will hit 10 million units this year, up from around 8.8 million in 2007.

Nissan launched the Infiniti line in China in July 2007, and kicked off the launch with the sale of the G35 sedan/coupe and FX35 and FX45 SUV. Sales of the M35 were added to the mix just last month.

One of the three models added to the Nissan sales mix is the Qashqui SUV, which will be sold as the Xiaoke in China. Sales expectations for China are high for the Qashqui SUV as the vehicle has already been a hit in Europe and Japan, two very different markets. Qashqui sales will start in March.

There has been speculation that another additional new model may be the Frontier pickup truck that was just launched in Thailand and other Asian countries, but Nissan officials say that only two other models besides the Qashqui will be introduced in China this year, and both of those are small passenger cars.

Nissan also plans to add over 100 new dealerships to its current dealer network in China, which will bring the total dealer count in China to around 470 for Nissan.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

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1 Comment

  1. They buy some cars, we buy billions of dollars worth of plastic crap. Does that seem like fair trade?

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