Ford Previews 2009 Ford Fiesta To Be Shown at Geneva

By Chris Haak


Just over two weeks before its official unveiling at the Geneva Auto Show, Ford has released images of the production Ford Fiesta for Europe. Ford’s designers managed to keep the production Fiesta remarkably close to the Verve concept shown in Frankfurt last year (and similar also to the Verve sedan concept shown in Detroit last month).

Ford chose an extremely dull color for the production Fiesta, especially considering all of the Verve concepts shown over the past few months were painted bright, bold colors. In terms of the exterior itself, however, the Fiesta appears to share nearly every one of the Verve’s curves (rhyme not intentional) and creases. The only visual differences are slightly smaller wheels, slightly toned down chrome, and other small things like different fog lamps. This shouldn’t come as much of a surprise, though, since all of the Verve concepts appeared to be very feasible for production.

The Verve concept (above) and the production 2009 Fiesta (below).Inside, most of the shapes remain faithful to the concept, but the differences between show car fantasy and production car reality (coupled with the relatively low price point that the Fiesta will have to meet) are more apparent. Gone is the really cool red backlighting (which looks similar to the Jaguar XK’s Motorola RAZR-esque treatment, only in red instead of blue) that was in the Verve concept, replaced by more conventional gauges and controls. It’s impossible to judge material quality from a photo, but it looks stylish and class competitive from the photos.

The Verve concept’s interior (above) and the production Fiesta’s interior (below).Under its hood, the 2009 Fiesta will feature a lineup of five gasoline and diesel engines. The 2009 model, thanks to strategically placed high strength steel, is actually lighter than its predecessor, which is a trend I’d like to see continue from all manufacturers.

North America won’t see its version of the Verve/Fiesta (or whatever its name will be) for a while, but I do prefer the US sedan’s styling to the three-door that Europe got. I also prefer the Verve sedan’s more conventional front end treatment, with a larger upper grille and more subdued lower grille. Overall, however, Ford should have a hit on its hands. People who want a small car are no longer being forced into an ugly, underpowered box on wheels, and that’s great news for the buying public.

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Author: Chris Haak

Chris is Autosavant's Managing Editor. He has a lifelong love of everything automotive, having grown up as the son of a car dealer. A married father of two sons, Chris is also in the process of indoctrinating them into the world of cars and trucks.

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  1. I’m sure the hatchback will sell like crazy in Europe and the rest of the world, but what is the U.S. going to do witth it? Will they reject it as they have so many other hatchbacks? It seems like only the MINI and to a much lesser extent, the VW Golf/Rabbit and the Audi A3, have gotten a foothold in the American market.

  2. To your point, Anonymous, the plans as far as I know are to only sell the sedan in the US. The hatchback is Europe only.

  3. 1) Fiesta was confirmed as a GLOBAL name – so it will be in US as well.

    2) Insiders confirm that Sedan, and Five-Door hatch are all but certain for US, but a three-door is gaining ground as well.

    3) the Styling of the Detroit Verve Concept was that we will get in US. Martin Smith (the designer of the new Fiesta) said that while Europeans were intrigued by the asymmetry between the tiny top and giant bottom grille, Americans were turned off. Hence the change in appearance for the US concept.

    4) As of now, the only engine confirmed for US is a 1.6l Flex Fuel engine matted to a 6 speed dual-clutch transmission.


  4. You mean my 1992 Subaru Justy is an ugly, underpowered box on wheels?


    I was content until now.

  5. Fiesta will be used in America according to Ford on Feb 15, so that means everywhere since it has always been used elsewhere.

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