Chrysler Says New Mid-Size Platform Will Be Flexible

By Brendan Moore

02.11.2008

Chrysler is stating that its new (and next) mid-size platform will accommodate all sorts of vehicle types, running the gamut from sedans, coupes, hatches, crossovers and small pickup trucks.

At least part of the reason is Chrysler’s intent to sell a lot more vehicles outside the U.S. in the future. Almost every sale Chrysler makes now happens in North America, and therefore Chrysler misses out on the many high-growth markets in other developing regions of the world.

The new platform will take over for the current D-Segment platform, which now hosts the Chrysler Sebring, Dodge Avenger and Dodge Journey crossover.

Ideally, Chrysler would like the platform to be flexible not just in terms of size, but also in terms of engine layout, transmission type, and most of all, be able to accept both rear-wheel-drive and front-wheel-drive architecture.

A small pickup truck off the platform is also desired because Chrysler product planners believe this will be a growing segment on a global basis. In the United States, it will be in the category of a “personal-use” or “lifestyle” truck. In other words, a truck that is used as a commuter car or a family car and rarely, if ever, as a pickup truck. In the rest of the world, it would simply be a truck, used for whatever a truck gets used for – hauling, towing, etc. Full-size pickups like the ones popular in the U.S. are simply too big, too expensive and too thirsty for most of the other parts of the world.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

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1 Comment

  1. What is it with Americans and trucks?!?!?! I was in Texas last year on business and even people that work in the office I visited (and have worked there for 20 years) drive a pickup truck. They don’t need a truck for anything remotely connected to having a truck; they just use the truck like a car. What a ridiculous waste of petrol and cargo space!

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