Audi Puts Old Luxury On Notice
By Mike Mello
Boy, was my hunch on the first Audi commercial wrong?! The first in-game car commercial of Super Bowl XLII just aired and I think it was a hit.
Making reference to The Godfather, Audi sets the scene in a mafia boss’ bedroom, and instead of waking up with a severed horse head in his bed, the boss opens his eyes to see grease on his hands and the nose of a classic, red, Rolls-esque front clip lying under the sheets. Thus, the tagline “Old luxury just got put on notice” fits perfectly before the shot switches to outside the mansion, showing the sinister Audi R8 speed away.
So much for Audi only running serious commercials. Plenty of humor and wit with this one. This ad was fun, memorable, and made fitting reference to a film that is as classic as the R8 is striking.
COPYRIGHT Autosavant.net – All Rights Reserved