Audi Puts Old Luxury On Notice

By Mike Mello

02.03.2008

Boy, was my hunch on the first Audi commercial wrong?! The first in-game car commercial of Super Bowl XLII just aired and I think it was a hit.

Making reference to The Godfather, Audi sets the scene in a mafia boss’ bedroom, and instead of waking up with a severed horse head in his bed, the boss opens his eyes to see grease on his hands and the nose of a classic, red, Rolls-esque front clip lying under the sheets. Thus, the tagline “Old luxury just got put on notice” fits perfectly before the shot switches to outside the mansion, showing the sinister Audi R8 speed away.

So much for Audi only running serious commercials. Plenty of humor and wit with this one. This ad was fun, memorable, and made fitting reference to a film that is as classic as the R8 is striking.

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Author: Chris Haak

Chris is Autosavant's Managing Editor. He has a lifelong love of everything automotive, having grown up as the son of a car dealer. A married father of two sons, Chris is also in the process of indoctrinating them into the world of cars and trucks.

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5 Comments

  1. Yeah, I was pretty surprised by the commercial (pleasantly so). Did they even display the URL for the Truth in Engineering site? i didn’t notice.

    http://www.OnlineAutomotiveReview.com

  2. Hi Julianne. You’re right, I didn’t notice the URL either. Maybe it was there but I think I was still laughing about the whole scene.

  3. OMG, that audi is so beautiful!

  4. The character in the Godfather wasn’t a mob boss, he was a Hollywood studio guy who didn’t want to do what the mob wanted, so they sent him a message.

    And the actor in the commercial is the same actor that played the studio guy in the Godfather movie.

    Knowing how obsessive fans of the Godfather are, I’m surprised no one called you on that one right away.

  5. Sonny, thanks for the correction. It is noted and I plan on watching the film again soon.

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