Archive | January, 2008

Nissan Cube Coming to US

By Chris Haak

01.23.2008

The Nissan Cube, a small, boxy car similar to the original Scion xB in shape and concept, will be coming to the US market according to Nissan Motor Co. Ltd. global design director Shiro Nakamura. The Cube has been sold in Japan since 1998.

The company, however, has not made an official announcement on the Cube’s impending arrival. Nissan had been studying whether to bring it to the US for at least two years, following the success of the Scion xB, but didn’t move very quickly because it didn’t have the urgent need to lower its buyers’ median age that Toyota did (Nissan’s age demographics skew much younger than many of its competitors do).

Personally, I prefer the looks of the Cube to the original xB, as its shapes (such as the rounded corners of the windows) are more interesting. Between the Cube and the current xB, it’s no contest against that vehicle which so frustratingly deviated from its original bantamweight version. It will be interesting to see how well the vehicle does, as it shares nothing visible but the chrome Nissan logo on the grille with any other Nissans sold in the US. Hopefully Nissan will sell the Cube in its original form to US buyers and not sell a fattened-up, bloated version of it. If they do, perhaps fans of the original Scion xB will buy these instead of the new xB.

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GM and Toyota Virtually Even in 2007 Sales

By Brendan Moore

01.23.2008

In a sales race that is still way too close to call, GM (General Motors) and Toyota seem to be tied for all intents and purposes.

GM released sales results this morning showing that they sold 9,369,524 vehicles worldwide last year. Toyota released a statement earlier this month stating that they had sold 9.37 million vehicles in 2007 calendar year, but it is not known whether Toyota rounded up or rounded down to arrive at the 9.37 million units sold figure.

Toyota’s U.S. market growth and GM’s U.S. market decline has moved the two companies considerably closer in sales results in the last couple of years. Only a dozen years ago, Toyota’s global sales were a little less than half of GM’s. But Toyota has been growing at an annual rate of 7.5% for the past 10 years, while GM’s annual growth has been at 1.5%.

Toytota stated they they will release more precise sales figures by the end of the month.

UPDATE 11:30 a.m.: According to Automotive News, a Toyota source confirmed to Reuters today that Toyota’s global sales were 9.366 million units, so GM is just barely the #1 global automaker, by about 3,500 units, or about 0.03%.

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2007 Was a Brutal Year for Big Truck Sales

By Chris Haak

01.23.2008

New government emission standards in effect for diesel engines beginning in 2007 made 2006 a decent year for medium- and heavy-duty (class 4-8) truck sales as trucking companies rushed to beat the price increases, which added $7,000 to $12,000 to the price of a new truck purchased in 2007. As a result, 2006 large truck sales were up 8.4% over 2005′s levels. Basically, trucking companies pushed their purchasing plans forward to beat the price increases.

The predictable result for 2007 was an absolutely brutal year for every heavy truck manufacturer. Overall, the segment was down a whopping 31.4%. Ford was the only brand that posted “only” a single digit sales loss (down 6.4%). The shakeup also allowed Ford to leap from #3 to #1 in medium- and heavy-duty truck sales. In 2006, the top three were:

Freightliner: 125,041
International: 115,187
Ford: 100,434

For 2007, Ford jumped to the top of the list:

Ford: 94,003
Freightliner: 75,791
International: 69,943

Worst hit were the largest trucks, the Class 8 tractors, which fell 46.8%. Also, this is likely the reason that Ford jumped in front, as Ford does not sell Class 8 trucks and more than half of its sales were Class 4 trucks. In contrast, Freightliner’s Class 8 sales made up 49% of its total sales, which is why their overall large truck sales results took more of a beating.

It will be interesting to see how results for 2008 compare with 2007′s depressed results. I could foresee a slight gain, with larger sales increases coming in later years as trucking companies are forced to replace their fleets and pay for the additional emission controls.

Other than a possible recession slowing the economy, another possible ongoing hindrance to new large truck sales could be the rebuilding programs that some truck manufacturers offer. Manufacturers will rebuild a tired, old truck – keeping some key components such as the frame – so that it’s still technically an old truck and not subject to the more strict emission regulations. In other words, we may be seeing more “re-tread trucks” to go along with their “re-tread” tires in coming years.

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Acura TSX to Get New Diesel

By Brendan Moore

01.23.2008

Honda has announced that their new clean diesel engine will make its Noth American debut in the redesigned 2009 Acura TSX sedan.

According to Automotive News (paid subscription required), Honda will put its new diesel in the TSX, although Honda officials would not confirm this.

More from the Automotive News article, in italics:

“All along, we’ve said there would be a diesel in Acura,” said Dick Colliver, executive vice president of American Honda Motor Co. “The whole direction is to separate Acura and Honda more. In five to six years, Acura will be a tier 1 luxury brand. The face of Acura will be totally different.”

Honda’s new 2.2-liter, four-cylinder i-DETC clean diesel will be available on the redesigned Honda Accord in Europe this summer. The European Accord and the TSX are basically the same vehicle.
Honda will introduce a V-6 diesel around 2010. That engine likely will go in the mid-sized Acura TL sedan and the MDX crossover as well as some Honda-brand vehicles.
Acura sales fell 10.5 percent in 2007 to 180,104 units. Colliver expects sales to rise this year to just under 200,000 units.
“We get the TSX in the spring and the new TL in the fall,” he said. “We knew going into 2007 that we were facing tough times because the product line was aging, and there was a lot of new competition. To compete with BMW, we must build cars in those segments. We need more crossovers and an image car.”
So, it’s pretty obvious that Acura wants to play in the same sandbox as BMW, Audi, Lexus, Infiniti and Mercedes-Benz, etc., as opposed to just being thought of as a really nice Honda.
Does this mean that the Acura line is going to go rear-wheel-drive? Or, if not the whole lineup, at least the top model? Will the cars jump way up in price as they get more content in them in order to better compete in the rarified air of the true luxury segment? And will Acura go sport first and luxury second, as in BMW, or will they go luxury first and sport second, a la Mercedes-Benz? And, of course, there is always the third way; the Lexus way of luxury and almost no sport, but given Acura’s performance-oriented past, that doesn’t seem likely.
All good questions – maybe the answers will make themselves known shortly.
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New Taurus Coming Next Year

But will it be the 2009 Taurus or the 2010 Taurus?

By Igor Holas

01.22.2008

The Ford crowd has been buzzing for while with the imminent coming of a brand-new Taurus, and after some initial offhand comments last year, and a frank admission yesterday, from Mulally himself, we now know it is indeed coming. In the summer of 2007 Mulally confessed he had seen the new Taurus and that it made his “eyes water.” Yesterday, Mulally added oil to the fire by stating the new Taurus is coming next year.

Design
The car will be much more attractive than the outgoing model. The car will be a child of designer Freeman Thomas. This is the guy responsible for the Interceptor concept (and previously, the Chrysler 300, and Audi TT). Given the choice of designer, and the design themes shown recently by Thomas, it is not unreasonable to assume the Interceptor was a preview of the Taurus styling.

Going RWD?
The big unknown is which platform will underpin the new car. Originally, it was a given that the new Taurus will ride on “D32”, the new architecture that debuted with the Lincoln MKS. The D32 originated from the D3 on which the Taurus rides now, but was substantially reworked: it was made smoother, stronger, and more responsive. The D32 platform was developed as a Lincoln platform and the original plan was for Ford was to use a slightly cheaper version for its models.

Recently, however, insiders have been mentioning a rear-drive Taurus more and more prominently. This came as a bit of a surprise to many Ford observers. First, the Taurus heritage is quite tame and family friendly; not the best canvas in the past for a performance-oriented large sedan. Insiders have pointed out that the D3 and D32 platforms can be modified for RWD, but given the FWD nature of MKS, this still seemed too good to be true, and simply unlikely. Ford is also working on the new global RWD platform, but that architecture seems to be still at least two years away.

At this point, no one at Ford is speaking aloud about the underpinnings of the new Taurus, and it is quite possible that the RWD chatter concerns the next generation of this vehicle – the one probably debuting around 2014.

EcoBoost and Hybrid
One thing that is a given is the engine. The 3.5l V6 from the current Taurus will carry over without any changes, and so will the six-speed automatic transmission. The newly introduced 3.5l EcoBoost engine will also be offered, and finally, if Ford plays its cards right, a new 2.0l I4 EcoBoost developing 275 horses and foot-pounds and a 3.5l V6-based full-hybrid will be there to round up the engine offerings.

Revealed in Three Weeks?
We left the best for last. Inside information is pointing to Ford revealing the new Taurus in Chicago Auto Show in less than three weeks. Ford has not told us anything yet, and we do not know yet whether what we see will be a concept or a production vehicle, but the chance is pretty good that we will not have to wait too long to see the new car.

Correction: The designer of the Interceptor is Freeman Thomas, not Friedman and not Thomas Freeman (we seem to be having a brain freeze with poor Mr. Thomas’ name) – we apologize mightily for the errors and the correction has been made. We will now proof everything with Mr. Thomas’s name in it a dozen times or more in the future.

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Insure.com’s Most and Least Expensive 2008 Vehicles to Insure

By Chris Haak

01.22.2008

Insure.com, a website that offers consumer information as well as acting as a broker with insurance companies, has released a list of the most- and least-expensive mainstream 2008 car models to insure.

Their methodology was to take the 20 top selling vehicles as of May 2007 and get insurance quotes for three different cities (one on each coast and one in the Midwest) from four different insurance companies in each city. The insurance cost among these 12 data points was then averaged to determine the average insurance cost per model. Insure.com then came up with two lists – the ten most expensive and the ten least expensive (both among the top 20 sellers). All of the quotes requested were for a single male driver, age 40, who owns his own home, has a bachelor’s degree and no accidents or driving convictions, and works as a hospital administrator five miles from his home. Policy limits quoted were $100,000 per person and $300,000 per accident for bodily injury and $50,000 for property damage. The hypothetical policies have a $500 deductible and “no fault” insurance was chosen were possible.

The ten most expensive 2008 vehicles to insure are:

1. Dodge Ram Pickup
2. Chevrolet Silverado C/K Pickup
3. Toyota Prius
4. Honda Accord
5. Nissan Altima
6. Toyota Corolla
7. Ford Focus
8. Chevrolet Cobalt
9. Honda CR-V
10. Dodge Caravan

The ten least expensive 2008 vehicles to insure are:

1. Chrysler Town & Country
2. Ford Escape
3. GMC Sierra Pickup
4. Chevrolet Impala
5. Ford Econoline Club Wagon
6. Ford Fusion
7. Ford F-Series Pickup
8. Honda Civic
9. Toyota Camry
10. Toyota RAV4

According to the site, “Vehicles can land on the most expensive list for numerous reasons. They may be targets of theft, which can increase comprehensive premiums for all owners of that model; they may have high repair costs, which can increase collision premiums; or passengers may suffer more injuries in accidents, which can affect personal injury protection premiums.”

I wonder if typical driver demographics play a role in insurance rates, because otherwise I’d assume that a Chevrolet Silverado (second most expensive to insure) would have very similar theft rates, passenger protection capabilities, and repair costs to a GMC Sierra (third least expensive to insure). Looking into details of the report, the Silverado has “substantially worse than average” losses for comprehensive claims, while the Sierra has “better than average” collision claims and “substantially better than average” personal injury protection, medical payment, and bodily injury liability.

The Dodge Caravan and Chrysler Town & Country both made the least expensive list, and are obviously very similar vehicles, but the Town & Country was the #1 least expensive while the Caravan was only the #10 least expensive (or, #11 most expensive).

The report also states that many consumers do not consider insurance costs at all when making purchase decisions, and only call their agent after the purchase is complete to transfer the policy and learn what the new rate will be. This has been true for me in large part; moving from an SUV to a minivan last month, I assumed that our rates would decrease, but it turned out that they actually went up by a few dollars.

My biggest critique about this list is that it’s really omitting data on a LOT of vehicles. By restricting it to the top 20 selling vehicles, they are omitting data from more than half of the new vehicle market. Many people don’t want to drive the same car that everyone else drives and prefer something less mainstream.

The lesson to take from this is that it pays to call your insurance agent before signing the dotted line on a car deal, as for some individuals the insurance premium can add a significant expense to the monthly tab for owning or leasing a new car. It’s something I plan to do next time I buy another car, and is probably just as important as checking reliability statistics and current deals on the car that you want to buy.

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Volkswagen’s Small Contender from Brazil

Can VW fox its rivals in the U.S. with an import from Brazil?

By Andy Bannister

01.22.2008

Recent reports that Volkswagen is considering importing its European small hatchback, the Polo, to North America, make me wonder why it isn’t also considering looking south – to Brazil.

Like most European-built cars, the Polo, which is now in its fourth generation, is going to have a tough time making money stateside at the moment; such is the level of the US dollar against the Euro. Even in its home market VW now imports a smaller sub-Polo model, the Fox, from its Brazilian subsidiary, having failed to make a profit with its own entry-level model, the Lupo.

The Fox is a designed-in-Brazil cheap and simple small hatchback which you could argue finally takes the company back towards its roots making an affordable “people’s car”. It is, however, intended for international consumption, unlike some previous local VW models which have had little appeal outside South America.


Costing around £6500 ($12,700) here in the UK, the Fox finally gives VW a chance to fight back against rivals who already have well-established factories in the eastern outposts of Europe, where labour costs haven’t (yet) caught up to the increasingly-uncompetitive rates seen in countries like Germany and Belgium (where the European Polo is currently manufactured).
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Fiat’s Polish-made Panda, the new Hungarian-built Opel/Vauxhall Agila (a joint venture with Suzuki) and the Czech-made threesome of the Peugeot 107, Citroën C1 and Toyota Aygo show how shifting production into the former Soviet bloc is paying dividends for carmakers just now.

Strangely, the Fox competes with these rivals on price but feels a class bigger than and as solid as a traditional Volkswagen should be. When you get the tape measure out the reason is evident – the Fox is in fact only three inches shorter than the Polo, and a foot longer than the VW’s previous Lupo tiddler.


The Lupo was actually a fine city car, with cute bug-eyed looks and brilliant build quality, being a cut-down version of a previous generation Polo. Unfortunately it just cost too much to be a success, and had a few other drawbacks, like a luggage compartment the size of a glove box. It will, however, be fondly remembered in years to come, particularly in its slightly manic GTI version.

In Brazil the Fox is available in three- and five-door versions, but only the former makes it to Europe, with deliberately spartan trim and an extremely limited choice of models. Perhaps VW is afraid it will become too popular and steal sales from the home-built Polo. The two cars share a couple of engines, which in the Fox’s case means a 1.2-litre 54bhp three-cylinder, and a rather better 1.4-litre 74bhp four-cylinder, meaning the car isn’t just a city player.

Stylistically the Fox looks reasonably like other VW’s, although the exterior is possibly the least successful part of the package. It certainly appears a backward step from its Lupo predecessor.

It is neat and inoffensive but somehow the proportions aren’t quite right – the Fox appears a little too tall and gawky, and very plain at the rear, meaning there’s less obvious showroom appeal than some of its European competitors.

In these days of belt-tightening, credit squeezes and fears of a recession around the corner, however, the Fox is sensible with a capital S. With its simple, solid and roomy interior – helped by a neat sliding rear seat – and a low purchase price, there is much to recommend it. The Fox is cheap to run, cheap to insure, and offers a pleasant, if unremarkable, driving experience.

Cleverly VW has managed to gloss over its exotic origins, so most buyers probably think their “good value” new hatchback is as German as sauerkraut, which should help its resale value. If only it didn‘t look quite so dull!


Even that could be fixed. Back home in Brazil a chunkier, more aggressive “soft-roader” version, the CrossFox, is also on sale, and it is a whole lot easier on the eye, even if it is still the same front-wheel-drive hatch underneath.

One snag in considering the Fox for the USA is that drivers with long memories may remember that VW tried this trick a few years ago, foisting an unrelated small car in three bodystyles – also designed in Brazil and called the Fox – on Americans from 1987-1993. History seems to record it wasn’t the one of the more successful or fondly-remembered vehicles to carry the Volkswagen badge.

So, there you have it, the VW Fox. Too small, too ordinary, too burdened by previous experience to be a success in North America? Perhaps. If so, Volkswagen’s Brazilian outpost already makes the Polo as well, and it is also already in production in China. If smaller cars than the Rabbit are the order of the day, no doubt VW will find a way.

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Britax Marathon Convertible Car Seat Review

We all love cars here at Autosavant, and some of us also love very small people that ride in our cars. Therefore -

By Victoria Mason

01.22.2008

Buying a car seat can be confusing and daunting task for many parents. When my daughter outgrew her infant car seat, I knew I was in for quite the task. There is a lot to consider when buying a car seat. Do you want a convertible car seat or a seat that works for only one stage of the child’s life? Is safety or price guiding your decision? There are as many car seat options as there are rules and guidelines to remember when buying one. Who is the best manufacturer? Does the size of my car factor in? Your mind reels and you begin to feel overwhelmed. Parents need to figure out what is most important to them and work from there. When it was my turn, I just wanted a car seat that was safe, would stand the test of time and my child. The Britax Marathon is a very popular convertible car seat. Being a product reviewer, I had to check it out.

First, ask yourself how much depth and width do you need and/or want in a car seat. The Marathon is great in both these departments. It is 9 inches deep and 11 inches in width. As a convertible car seat, it does double duty. It can handle children weighing five to thirty-three pounds as a rear-facing seat and upwards of sixty-five pounds as a forward facing one. When buying a forward-facing car seat one needs to remember that the seat should last until your child is about four years old or over sixty-five pounds depending on your state’s guidelines. As an example of a typical forward-facing car seat, Graco’s ComfortSport convertible car seat can only handle up to forty pounds, which seems to be an industry average. The car seat will be in the car most of the time so weight you might have to lift should not really factor in your decision. For many parents the Marathon is an ideal forward-facing seat. And this is the biggest reason for its popularity as well. It has a high back (24.5 inches) and a roomy seat. It offers the greatest width of any child car seat to date with 1.5 inches more shoulder room. The child feels as if they are finally part of the family in the Marathon. My daughter took to it like Captain Kirk took to his captain’s chair. It seemed heavy at 16.5 pounds, but when I realized it is primarily a stationary seat, I no longer viewed this as a problem.

The Marathon is a full-featured car seat meaning it has some unique features. The sculpted base secures well and fits easily into many vehicles. A car seat should never jut out beyond the seats in your vehicle. The base on the Marathon has a push button release LATCH system with patented Versa-Tether that allows for quick installation. In only minutes and with minimal effort you can install the Marathon. It took me less than ten minutes, and I have never been able to master the art of putting a car seat in a car. However, the first time I had to put the Marathon into my in-laws vehicle I had no trouble removing it or placing it into their car. It was almost intuitive and very logical. There is also the one-handed recline feature. It is hard enough driving with an upset child in the car, and therefore, it’s important that the one handed recline is simple to use even if you are driving. Britax knew what they were doing when they created this feature. It must have been the same day that they decided to create not just one cover, but multiple fashionable car seat covers at moderate prices that are also easy to remove and washable. The ability to remove a car seat cover quickly and wash it is heaven-sent. “Is it washable?”, is one of the first questions a parent asks when purchasing any type of baby gear. If it is, the product sells. What’s more, Britax has added a belly pad and foam (aptly called comfort foam) for additional comfort. My child is not only safe but she is secure and happy in this car seat.

If it is possible to fall in love with a piece of child safety equipment then I did. I fell hard too. The Velcro stays on the sides of the seat are a thing of beauty. This is by far my favorite feature on the Marathon. The stays hold the harness straps in place so that your child does not end up sitting on the straps or tangled in them while you wrestle the tot into place. It is a wonder to me that more seats do not come with this feature. There are multiple slots, four in total, on the back of the seat to re-position the straps as the child grows. Each strap contains a sliding pad so that they do not rub on the child’s neck. The polyester webbing of the straps is strong and the chest clip comfortable. If an accident did occur, I feel confident that the five-point harness straps combined with Britax’s Patented “Floating” HUGS System would keep my child safe. The HUGS System distributes the seats strap loads to reduce head movement and minimize the chance of the straps edges digging into the child’s neck. The HUGS System reduces the chance of improper positioning of the chest clip as well. While one can never be too careful or guarantee anything the Britax Marathon has stood the test of time and numerous safety tests.

The Marathon by Britax is just one of many car seats manufactured by Britax, but to me it is the ideal one. It is one durable and sturdy convertible car seat, and just as importantly, it is also easy to use. That last fact alone ensures that it will be in use at our house for years to come. The snugness of the harness combined with the Marathon’s comfort, versatility and safety record make it the best seller that it is today. I find the Marathon as a whole package a tough combination to beat. I have total piece of mind in the Britax Marathon. While some may say that the $299 price tag is steep, I say you get what you pay for and the Marathon is worth every penny. Now if only Britax could just figure out a way to make the Marathon crumb repellent.

Victoria Mason is a freelance writer and product reviewer based in the DC Metro area. She writes frequently for DC Metros Moms, Moms Speak Up and the blogs, Mummy’s Product Reviews and The Mummy Chronicles.

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The Perfect Design

By Bruce McCulloch

01.21.2008


The ever-daunting question on the mind of any enthusiast: is there such thing as the perfect design? That special design that you consider just perfect, that design that you honestly think could not have been better?

Evidently, opinions on this matter are to greatly differ. Some enthusiasts think that there is no such thing as the “perfect” design; always implying that something can be “near perfect”, but not “perfect” per se. And on the same note, there are just as many enthusiasts who do indeed feel that there is such as the perfect design.

Now, obviously, us car-nuts are not going to find just one design that we’re all going to agree is perfect. That being said, finding the “perfect” one is of course all down to personal opinion and taste.

I found myself pondering over this question in my kitchen this morning, while eating my delicious left-over cold Hawaiian pizza (what else?). I thought to myself, “surely there must be at least one design that I consider “perfect”, and indeed there is. However, before I came to that solid conclusion, I did a little bit of a look-see into what some of my favourite automobiles were.

And with that on my mind, I was able to come up with a small list of my favourite cars that boast designs that I just happen to love for one reason or another. The first of many which came to mind was that of the Pagani Zonda. If you read my articles on a regular basis, you’ll by now know that I’m highly fond of the Pagani Zonda’s extroverted insaneness when it comes to its exterior. But then I thought, “No” – as much as I like the Zonda, I cannot say that it is the perfect design in my eyes.

But surely, there must be some other considerations from the great (and stylistic) country that Italy is. Well, to be honest, I’ve never been all that fond of the designs that come out the wine-grove. Of course, to say there are no designs from Italy that I appreciate would be trite. I mean, who could ignore such stylistic greats such as the Ferrari 257 GTB/4, Maserati Bora (a personal favourite of mine) and the Lamborghini Miura? But even though I have great deal of appreciation for those designs, I’m going to have to pass on the prospect of referring to any of them boasting a “perfect design”.

Shortly thereafter, I gave thought as to some of my favourite German metal and their many fantastic designs. The BMW Z8 immediately came to mind, as did Porsche’s 993 Turbo and their exclusive flagship, the Carrera GT. Though the three are of an entirely different design language, it must be noted that they’re all so equally fantastic. I had thought that the 993 Turbo with its quirky design and solid-brick metal made finding that perfect design all that bit easier, but then I thought that about the Carrera GT too…

And one cannot forgot such greats from Mercedes-Benz as the good ‘ol 560 SEC and in modern times, the 2008 CL-Coupe. Though, as great as they are, I don’t feel as if I have that whole “spiritual-connection” thing with either of two.

So then, over to the great isle of the United Kingdom and see what they’ve to offer. Well, there are the obvious candidates such as Jaguar and Aston Martin. These two manufacturers have been offering some of the most jaw-slackening metal over the last, oh, some 70+ years. With Jaguar on the map, there’s certainly no shortage of eye-candy; examples such as the XK120 SS, the E-Type and even the XJ220 are proof of this. Naturally, Aston Martin certainly doesn’t disappoint in this regard either. With early-day giants such as the DB4 and the DB5, you might wonder why one (particularly myself) should be looking elsewhere for that perfect design. And then advancing into a more modern era, you’ve got such vehicles as the V8 Virage, the Vantage 600, the DB7 GT and even modern greats such as the DB9 and the V8 Vantage. I must admit, the latter two in this long line of amazing cars, were of great consideration for my pick of the perfect design. These two luxurious GT’s are so perfectly designed from an exterior point of view that it’s hard to find any real faults.

I mean, quite honestly, can you think of anything on the design of either modern-era Aston that’s likely to offend?

Or, if crazy fits your tee, there are always specialist manufacturers such as TVR, Noble and the recently-closed Marcos. All three offer a look into a very different world of design philosophy, and they’re undoubtedly interesting, but are any of them perfect per se? No, I don’t believe so. The vast of them are just too fussy and convoluted to be considered a perfect design in my eyes.

That being said, I suppose it’s only fair for me to explain how I’m judging my criteria for such an honourable award. For me, the perfect design must be, well, perfect. Perfect in the sense that when I see one in the street, I get that good old car-nostalgia; you know; that feeling that you had when you found your first “car love”? A feeling that makes you say think to yourself: “it’s perfect”; “it’s timeless”; “its classic”; “they couldn’t have done it any better”.

And being naturally biased towards Japanese automobiles, I thought I’d take a look over into the country of the Rising Sun and see what lies-in-wait. Toyota being my natural preference when it comes to Japanese autos, I assumed that would be the place to find that perfect design I ever-so seek.

Naturally, the first of many impressive designs that came to mind was that of the Toyota 2000GT. I love this car with a great passion and quite frankly, think it looks just as, if not better than many Italian supercars. With its small proportions and sleek body, Its design is nothing short of lustful. In other words, a worthy contender, you might say.

Meanwhile, more recent designs such as the Celica of 1985 and the Lexus SC400 of 1991, are also very influential and do well to get my motor-inspired heart running at high speeds. But still, I feel there’s something missing; that degree of allure I’m looking for seems to be non-existent in either of those designs.

Nissan has offered a-many interesting designs since it’s founding, but nothing that I deeply desire to be honest.

So, that can only leave one car company left – Honda and affiliated. I must admit – that by and large – to regarding Toyota higher than Honda, but when it comes to designs, I find myself less annoyed with Honda’s themes. Thus my point being, I not only find Honda designs to be a tad more interesting, but also less fussy and ultimately, better looking than Toyota’s.

The NSX is one of those cars, which in my eyes, is just simply amazing. It’s one of those cars that I never tire of – seeing one on the road always induces the same jaw-slackening response from my face. And as much love as I have for the NSX, I’m going to have to pass on the prospect of naming it the perfect design.

But then one particular car came to mind… It’s a car that I must admit to being highly biased towards because my father owned one a couple of years back. And I’m not going to lie, it’s a choice which will surely shock enthusiasts world wide.

Hints: It’s from Honda; it’s small; it’s RWD; it has a four-cylinder engine and it’s a roadster. If you’re familiar with Honda’s history, you know that these characteristics reduce the overall tally to just a few choices: the S500, the S600, the S800 and the S2000.

And the winner is?

Honda S2000:
First generation (Year: 2000-01)


Now, I haven’t any doubt that enthusiasts reading this are going to be wondering what drugs I’m on and how I could possibly place this understated roadster from Honda (of all companies) as my perfect design; even after I’ve ignored such vehicles from Porsche, Aston Martin and Ferrari.

Though, I can’t say I’d blame anyone for wanting a bit of explanation as to my rather surprisingly (and oddball) choice. I specifically remember the day when my father went to dealer to test drive his then later S2000, and as the car had just two seats – I had to be left behind while my father and the dealer took it out for a spin. Disappointing? Surely, but as the car pulled away from the dealer, I had some sort of an automotive epiphany which made me see the S2000 in a different light.

Oddly enough, I had this same epiphany a few months later: as the sun began to set on a warm and vibrant day, the glow of the halogen bulbs and the Silverstone Metallic paint gave off a strange aura. An aura I can only describe as seeing the vehicle as some sort of design perfection. I looked at it and not only thought, “my dear, could they have done that thing any better?”, but I also remember thinking, “I can’t believe that thing isn’t worth twice what its MSRP is”. Dramatic you say? Well, surely it is, but hey – it works for me. It’s still something that I happen to believe to this day. Whereas others might see the S2000 as some low-grade roadster with an understated (perhaps even boring) design, the vehicle in my mind looks to be quite high-class. It’s not a forceful design by any means, but it’s very well conceived; its proportions are all very well thought out with nothing looking too “out there”. As a result, I also happen to feel to the S2000 is quite timeless. Despite the fact that it’s been on the market for nearly eight years now, I don’t think it has managed to date even the least bit; it still looks every bit as fresh today as it did when it was first released.

And as I mentioned above, its proportions are just sublime. Take a look at the front fender, for instance – it’s hard edged, thus keeping the design blocky and compact at the front, whilst managing to give the car a style-theme that gives the nose the classic appearance expected from any front-engine sports car. The under-grill arrangement, albeit simple, looks to be simply awesome. All of which makes for a very clean component of the design, which naturally matches perfectly in-line with the vehicle’s headlamps.

The side profile is really no less impressive with its interesting mix of classic sports car cues, which yet at the same time, manage to be undeniably Japanese. The front end is just right, the windscreen height it set perfectly in cue with the bonnet and the rear is classically short, without being too short. Even the mirrors fixed on the body rather than connected to the windscreen A-pillar, do well to illustrate that the S2000 is indeed a sports car.


And speaking of the rear-end, I cannot for the life of me think of anything that I do not like about it. The exhausts, the diffuser, the light-bar and the tail-lamps are all so perfectly laid out; the latter of which especially with it’s multi-coloured arrangement of lighting. Even the way in which the white coloured lamps divide between the reverse lamp and the signal lamp (orange signal on top, white reverse on the bottom) of the circle is too –oh, how should we say it? – awesome (again). The roll-bars are also well thought out as they are not only functional (as they bloody well should be), but happen to look just right; not only are they not tacky, but they’re – unlike the vast of roadsters – not too big either.


When Honda gave the S2000 a relatively small facelift in 2004, I must admit that I had felt perfection had been needlessly toyed with. Certainly, I understand the need to boost the sales of the already exclusive vehicle, but I couldn’t help but feel that what was added was just knick-knack. Don’t get me wrong, the facelift produces what is still a great looking car, but the original seemed so much more authentic.

When Van Gogh painted his all-famous “The Sunflowers”, did he know what he was onto? After all, he painted so many iterations of this fantastic painting, one has to wonder. His first – painted in 1888 – with its vibrant 12 flowers is undoubtedly his finest, but in the following years Van Gogh completed six more versions. But none of them had the impact of the original. And the same can be said for the Honda S2000. I believe Honda struck perfection when they designed the first generation S2000, and I believe they’ll never top it.

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Bertone Trying to Get Sale Done by Feb 1

Italian design firm has fallen on hard times

By Brendan Moore

01.21.2008

Legendary design house and car maker Carrozzeria Bertone is desparately trying to get a deal done through which Domenico Reviglio will acquire the bankrupt coachmaker. Reviglio, a turnaround specialist, is proposing to save the company by purchasing Bertone from Lilli Bertone, the company’s majority shareholder, chairman, and CEO.

An Italian bankruptcy court placed Bertone in court administration on January 15, and also rejected a previous turnaround plan submitted by Bertone officials, so there is some urgency to consumating the acquisition before the court decides to recommend some other action. Bertone has not built a single car since 2005, and it has gradually fallen into insolvency since that time.

Reviglio’s plan for Bertone says the company will pick up a contract for a small commercial vehicle, an electric version of an existing gasoline engine car, and a havy-duty commercial truck. All of this expected to bring in approximately 39 million euros in revenue in 2008, and 62 million euros in 2009. No word yet on how that business will be sourced at this time.

2008 Bertone Barchetta concept

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