BMW Production and Sales in China Jump

By Brendan Moore

01.29.2008

The official Xinhua news service in China reported two days ago that BMW Brilliance, BMW’s in-country joint venture in China, manufactured a record 30,600 automobiles in 2007. That number represents a 36% increase from 2006 production figures.

Some notable components of that overall number were 22,500 units comprised of 3-Series and 5-Series sales. And a whopping 17,647 of that 22.500 were stretched-wheelbase 5-Series cars, a very popular car among corporate customers.

A clear indicator of China’s growing appetite for luxury cars, BMW’s all-in sales number in China in 2007 was a record 51,588 units, with the additional sales above the 30,600 in-country production coming from imports into China from BMW plants in Germany.

BMW Brilliance was established in 2003 as a joint manufacturing venture between BMW and Brilliance, China’s eighth-largest auto manufacturer.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

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3 Comments

  1. Isn’t Brilliance the same company that has those cars on YouTube that failed the crash tests so badly?

  2. Yep, that’s the same company. I thought the same thing when I first read this, but there’s a big difference between a vehicle engineered by BMW and built by Brilliance, versus a vehicle both engineered AND built by Brilliance. The latter results in this.

  3. This BMW manages to look like a 91-92 Pontiac GrandAm.

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