2008 Dodge Challenger SRT8 to Be Shown at Chicago

By Brendan Moore

01.25.2008

Dodge will show the production model of the Dodge Challenger SRT8 at the Chicago Auto Show on February 6.

The exterior of the Dodge Challenger looks very close to the concept shown in 2006, so close that most people would be hard-pressed to tell the difference.

Dodge dealers started taking orders for the Challenger in early December in anticipation of spring deliveries. The Challenger is priced at $37,995 MSRP, which is a lot more than when the Challenger first showed up as a 1970 model, right in the middle of the red-hot pony car wars. No one knew then just how short-lived that war would be – new government regulations and high gasoline prices put an end to the horsepower wars just a few short years later.

Now its 2008 and new CAFÉ rules from the federal government and high gasoline prices are already here as the new Challenger debuts. The SRT8’s 6.1 liter Hemi V8 puts out a thundering 425 HP and 420 lb-ft of torque, shoves it through a six-speed auto box and may look out of place in just a few years, but for right now, its still cause for a party.

And although there was an embargo on this until Feb. 6 from Chrysler LLC, this story and the photo is all over the web. So here we are…


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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

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5 Comments

  1. Chrysler can’t get a break. A bonafide hit, except that now we’re in a recession and gas prices are high. (sigh).

  2. I don’t really understand Chrysler’s launch strategy with this car. They show small sneak peeks of the production car, announce pricing, and start taking orders. They let undisguised prototypes drive around Detroit (the silver car), and they embargo full photos of the production car. It’s weird to me that they have pricing and are taking formal orders for a car that has not yet been officially unveiled. Why not debut the thing, with pricing, in Detroit in January, start taking orders then and sell the thing starting this summer? I don’t see why they had to wait until Chicago to officially reveal the full production car.

  3. I don’t care, I want one. High gas prices or not, bring on the Challenger.

  4. Such a bad-ass car, how can you not love it?

  5. Oh, I want one, like a fat kid wants candy.

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