GM and Toyota Virtually Even in 2007 Sales

By Brendan Moore


In a sales race that is still way too close to call, GM (General Motors) and Toyota seem to be tied for all intents and purposes.

GM released sales results this morning showing that they sold 9,369,524 vehicles worldwide last year. Toyota released a statement earlier this month stating that they had sold 9.37 million vehicles in 2007 calendar year, but it is not known whether Toyota rounded up or rounded down to arrive at the 9.37 million units sold figure.

Toyota’s U.S. market growth and GM’s U.S. market decline has moved the two companies considerably closer in sales results in the last couple of years. Only a dozen years ago, Toyota’s global sales were a little less than half of GM’s. But Toyota has been growing at an annual rate of 7.5% for the past 10 years, while GM’s annual growth has been at 1.5%.

Toytota stated they they will release more precise sales figures by the end of the month.

UPDATE 11:30 a.m.: According to Automotive News, a Toyota source confirmed to Reuters today that Toyota’s global sales were 9.366 million units, so GM is just barely the #1 global automaker, by about 3,500 units, or about 0.03%.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at

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  1. Man, that’s close! Being that close it really doesn’t matter who comes out on top by a tiny little bit. Basically, they’re tied. I see Toyota pulling away this year, though, and leaving GM in the dust.

  2. You’re right, hot91cressida, it doesn’t matter who is #1, so it doesn’t matter that GM IS #1!

  3. Yeah, it doesn’t matter, except that it does. Go GM!

  4. The sun is shining in my window today. And it’s not the Rising Sun, either.

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