Tata Will Show World’s Lowest-Price Car at Auto Expo

By Brendan Moore

12.20.2007

Tata announced yesterday that they would finally show their $2500 USD car to the world at the Auto Expo in New Delhi on January 10, 2008.

There has been an immense amount of chatter and speculation regarding the vehicle since Tata announced it was in development and now the world will get to see just what $2500 buys.

Tata is currently getting to ready to seal the deal to purchase the two iconic British luxury brands, Jaguar and Land Rover, and will now have the distinction of selling the world’s lowest-priced car as well. Tata plans to launch their “one-lakh” (100,000 rupees or $2500) car in late 2008.

This is merely the start of the contest to make very low-priced cars in India. Renault-Nissan, in partnership with Bajaj Auto, an Indian auto manufacturer are feverishly working on a $3000 car. India’s masses are hungering for cars and the auto companies intend to fulfill that need, no matter what the price point.

Jaguar, Land Rover, and now, the one-lakh car – that covers the top and bottom of the market, with not much in-between for Tata.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

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4 Comments

  1. I’m very curious what form this vehicle will take. Tata has already acknowledged that it will not be anywhere close to minimum acceptable crash and comfort standards expected in western markets. I’m expecting something close to a covered four wheeled motorcycle.

  2. It boggles the mind to think about what sort of vehicle this will be. I am tremendously curious to see what Tata has come up with for $2500.

  3. A fiberglass body with a 2-cyl. or 3-cyl. engine and interior amenities like a nice golf cart. That’s what you’ll get for $2500.

  4. I’ll believe when I see it. And I’ll believe the sales fiqures when I see them. There are lots of contraptions trundling the streets throughout the world that are simply enclosed motorcycles and so should we now start counting those as cars, too?

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