Tata Will Show World’s Lowest-Price Car at Auto Expo
By Brendan Moore
There has been an immense amount of chatter and speculation regarding the vehicle since Tata announced it was in development and now the world will get to see just what $2500 buys.
Tata is currently getting to ready to seal the deal to purchase the two iconic British luxury brands, Jaguar and Land Rover, and will now have the distinction of selling the world’s lowest-priced car as well. Tata plans to launch their “one-lakh” (100,000 rupees or $2500) car in late 2008.
This is merely the start of the contest to make very low-priced cars in India. Renault-Nissan, in partnership with Bajaj Auto, an Indian auto manufacturer are feverishly working on a $3000 car. India’s masses are hungering for cars and the auto companies intend to fulfill that need, no matter what the price point.
Jaguar, Land Rover, and now, the one-lakh car – that covers the top and bottom of the market, with not much in-between for Tata.
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