Toyota Expects Sales Increase in 2008
Everyone who’s anyone says 2008 is going be a down year for auto sales, but Toyota says their sales will be up. Sales of Toyotas in the U.S. in 2007 calendar year will end up at around 2.6 million vehicles, which is a more than 3% gain from 2006, and Toyota is forecasting another 3% gain in 2008. This is despite the fact that many auto industry analysts are saying that 2008 may be the worst year for auto sales since 1993.
Jim Lentz, president of Toyota’s United States unit, stated that Toyota has 16 new or refreshed products on tap for 2008. Lentz promised those products would be available for viewing at the Detroit Auto Show. Lentz also commented that Toyota has products now that cover 98% of the U.S. light vehicle market, which includes cars, SUVs and pickups. He noted that the only segment Toyota doesn’t cover in the U.S. is full-size vans.
Whatever turns the U.S. market takes, “I think we have a broad product line-up that will address whatever direction needs to be taken,” Lentz said.
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