White Passes Silver As Most Popular Vehicle Color
The auto market is experiencing white-out conditions.
Silver was the top dog in terms of vehicle colors for the past seven years, but white has moved past silver to take the top spot.
This is according to the DuPont 2007 Global Automotive Color Popularity Report released last week.
Ditto for North America as well – white is the most popular color, holding 19 percent of the vehicle market. Silver cars make up 18 percent of the market, and black/black effect (a metallic, sparkly finish) 16 percent. White and silver were tied in 2006 for most popular color for vehicles in North America. Silver’s seven-year run in the No 1 slot was the longest consecutive streak in the 55-year history of the survey.
What madness, right? It’s producing absolute raw excitement in the auto market.
The preference for white indicates that consumers are poised to shift in a new direction when it comes to vehicle color, said Karen Surcina, DuPont color marketing and technology manager. “White is a trend shifting color,” she said. “Things are up for grabs … customers are looking to personalize their vehicle with different shades and specialty finishes.”
But, Surcina said, just because white is the most popular color doesn’t mean there are not other color trends happening in the consumer arena. “Bright and bold offers of colors are important,” Ms. Surcina said. “Automakers are using those to gain attention for newly introduced vehicles, a sort of ‘notice me’ factor.”
For example, Chrysler offers their full-size Dodge truck in a performance version painted in a screaming bright yellow called Top Banana Yellow. Chrysler’s Charger Daytona model, which was reintroduced recently, was offered in the same Top Banana yellow and Go Man Go orange, then in subsequent years Sub-lime green and Plumb Crazy purple – all variations of the original wild colors popular Chrysler Corp. muscle cars of the late 60’s and early 70’s were offered in decades ago. GM offers its large Hummer SUV in some bright colors and Land Rover does the same with its SUVs. Lotus offers its go-fast sports cars in retina-piercing oranges and yellows. The perennial favorite of all sports cars, red, is more popular than ever.
Let’s hope so – personally, I am not a big fan of white on any vehicle, large, small, whatever. To me it’s a bit boring. I like my cars to have a little more visual excitement that what white (or silver, for that matter) provides.
COPYRIGHT Autosavant.net – All Rights Reserved