Industry Sales Down, Ford up in November

By Brendan Moore


The auto industry reported sales today of 1,180,269 units in November, a 1.6% drop from November in 2006.

GM’s sales were down 11%, Chrysler’s sales were down 2.1%, Mazda was down 1%. Toyota, Honda, Nissan, VW, Mercedes-Benz, BMW, Hyundai were all up.

But the big news by far was that Ford sales went up for the first time in 13 months, registering a 0.6 increase. It came mostly from commercial and government deliveries, but winning ugly is still winning, right?

Some notable results:

GM had a big decline overall, much of which was from drops in truck and SUV sales, but their new cars are doing well, with the new Chevrolet Malibu and the new Cadillac CTS registering very strong increases. The new crossovers, led by the Buick Enclave are red-hot.

Toyota sales were up a little bit at 0.3% and they outsold Ford again, but their trucks are in trouble from a sales perspective with a 4.6% decrease. Expect to see incentives soon.

Isuzu sales dropped 12.2%, but we’re talking some awfully small numbers here – Isuzu sold 496 units last month compared to 565 units in November 2006. At this point, I cannot fathom why they’re still selling anything at all in the United States.

Honda rode sales of the Fit and the new Accord to a 4.7% increase.

Chrysler’s truck sales were off 13%, and since truck sales figure heavily in their sales results, they showed an overall drop of around 2%.

The auto industry is getting increasingly downbeat about the prospects for 2008, with many industry analysts and company spokesmen predicting large drops in sales next year.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at

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  1. don’t forgot the sales of Acura who drops (due probably to a old lineup waiting for a refresh or a intense competition from Infiniti, Cadillac, Mercedes, Bmw and Lexus who also got their numbers downs)

    For the rise of Accord sales, I guess peoples decided to close their eyes when the Accord is going “bigger, longer, wider”. Looks like Honda menage to practice what I could call “manufacturing dissent”. Is it my imagination, but I remember lots of folks critized Detroit in the past for the “bigger,longer,wider” but we just begin to critize Toyota (more precisely the case of the Tundra and Sequioa) and we don’t critize Honda yet. Are we afraid of some reprisals from them if we post a more harder criticism?

  2. November and December will just be a warmup for next year, when sales are going to be hard to come by.

  3. 2008 is going to be a really bad year for car sales, and the domestics will get stung more than the other companies. That’s because gasoline will get more expensive as we go into recession, so the cars that will be sold will be ones that get good fuel economy, which the domestics don’t have a lot of.

  4. I am going to take the contrarian view and say that Toyota is going to get hurt in 2008, just as the domestics will be. I think Toyota has a hit a plateau in their U.S. sales, and I think that will show up next year.

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