BMW and Mercedes-Benz Shared Engine Possible
The German auto enthusiast magazine auto motor und sport (yes, no caps) has quoted BMW’s finance chief, Michael Ganal, as saying that a joint cooperation agreement to develop engines between BMW and Mercedes-Benz could be announced before Christmas.
Apparently the success of the joint engine venture BMW has with Peugeot (MINI engine) spurred BMW’s appetite for more of the same kind of agreements, so why not one of the neighbors?
And as Ganal alluded to in the interview, the synergies fast-rising luxury competitor Audi gets from the huge parts bin that VW Group maintains vis-à-vis Bentley, Lamborghini, et al is something that provides a competitive advantage for Audi.
Ganal also told the magazine that a decision on introducing a fourth brand to the three existing brands of BMW, MINI, BMW and Rolls-Royce, has not been reached yet. But he did state emphatically that BMW did not want any cars in the BMW range under the 1-Series, so that leaves the open question of whether the proposed fourth brand would be under a 1-Series in price and performance.
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