2008 Cadillac CTS Wins Car of the Year Award from Motor Trend

GM ends decade-long drought with win

By Brendan Moore

11.20.2007


Motor Trend Magazine has announced that it has awarded its coveted Car of the Year award to the 2008 Cadillac CTS sedan.

GM has had a pretty good time of it lately on award podiums as the Chevrolet Tahoe Hybrid was named Green Car of the Year® last week at the LA Auto Show.

The CTS beat out 18 other vehicles for the award, including the new Mercedes-Benz C-Class, the redesigned Audi TT, the new Honda Accord, the new Dodge and Chrysler minivans, the new Volvo C30 hatchback, the new Mitsubishi Lancer and GM’s own redesigned Chevrolet Malibu. Japanese automakers had five cars in the field, with seven U.S. models, four from Deutschland and surprisingly, two from not-so-big Sweden.

The eligibility requirements mandate that vehicles must be new or totally redesigned and released in 12 months prior to Jan. 1, 2008.

Angus MacKenzie, editor of Motor Trend Magazine, has this to say about the Cadillac CTS:

The car’s appearance, fit and finish, quality of materials and performance rival that of its German and Japanese competitors.

“There’s really not a lot of difference at all between BMW, Mercedes and Cadillac.”

“The CTS obliterates the old man image of Cadillac. This car will turn heads in the same way the elite European models do, but it is unmistakably American.”

MacKenzie also described the interior of the CTS as “avant-garde and innovative without being difficult to operate”.

GM has got to be happy about the award, since the last time they won was 10 years ago, but what they’re really hoping for is that all those accolades mean something for their sales figures. GM is finally making vehicles again that are being praised by the automotive press, but so far that has not moved the needle very much at all in terms of sales to consumers. GM would like to see that change, and soon.

COPYRIGHT Autosavant.net – All Rights Reserved

Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

Share This Post On

3 Comments

  1. All I can say is that the world must have slipped into some sort of parallel universe where a separate reality exists. Who would have thought that a GM car could win an award like this.

  2. Motor Trend is a whore, they’ve always been in the back-pockets of the Big 3. If Car&Driver or even automotorundsport start giving it top awards then you’ll know they’re on to something…

  3. The Cadillac CTS is a wonderful car and fully deserves the COTY award. It was long wait for GM, but they did it. I hope they get many more in the future.

Submit a Comment

Your email address will not be published.