Chevrolet Tahoe Hybrid Grabs Green Car of the Year Award at Los Angeles Auto Show
Green Car Journal awarded its Green Car of the Year® award to the 2008 Chevrolet Tahoe Hybrid at the Los Angeles Auto Show this morning. So a truck wins a Car of the Year Award.
There is no denying that General Motors has done a fantastic job with the hybrid in the Tahoe; they have endowed a 6000 lb. vehicle with the fuel economy of a Toyota Camry four-cylinder, and by the way, the Tahoe can tow the Camry while it’s getting that fuel mileage. But, it IS a big, big vehicle.
The five nominees for the 2008 Green Car of the Year® award were: The 2008 Chevrolet Malibu Hybrid, Chevrolet Tahoe Hybrid, Mazda Tribute Hybrid, Nissan Altima Hybrid, and Saturn Aura Hybrid.
According to the Green Car Journal, “each of the nominees achieves “firsts” in specific ways. All, of course, feature fuel efficiency gains and offer extremely low emissions with advanced technologies used to further increase their environmental performance. The Chevrolet Tahoe, a popular larger SUV, is now much more fuel efficient through the use of an all-new two-mode hybrid technology. Mazda’s Tribute Hybrid is this auto maker’s first-ever gasoline-electric hybrid model and exemplifies the continuing evolution of fuel efficient hybrid technology shared with related brands. The Chevrolet Malibu and Saturn Aura hybrids showcase affordable hybrid technology available in mass-market sedans. Nissan’s Altima Hybrid represents this brand’s first-ever use of hybrid technology to blend higher efficiencies and performance in its popular sport sedan.
Dozens of potential nominees weighed in during the selection process. Green Car Journal editors considered vehicles employing all fuels and technologies in the effort to raise the bar in environmental performance, including high efficiency gasoline internal combustion, advanced diesel, hybrids, and vehicles capable of running on alternative fuels. In the Green Car of the Year® program, nominees must stand out as exemplary models that forward environmental performance in meaningful and quantifiable ways. Market significance and “newness” are factors. All nominees must be on sale by January 1st of the award year.Jurors include leaders of the nation’s top environmental organizations, including Carl Pope, executive director of the Sierra Club; Christopher Flavin, president of Worldwatch Institute; Jean-Michel Cousteau, president of Ocean Futures Society; and Jonathan Lash, President of the World Resources Institute. Also, Jay Leno noted auto enthusiast and host of the “Tonight Show” as well as automotive icon Carroll Shelby join four Green Car Journal editors to round out the 2008 jury.”
It was interesting to see the attendees at the award ceremony this morning; there were people there from environmental organizations that generally shun any show like the L.A. Auto Show, and there was a scattering of journalists from both environmental and mass-market news organizations that were at the show solely to attend the ceremony, and then, gone.
Its an unknown how much value the Green Car of the Year® award will have to the general public, but you can be sure that General Motors will be mentioning (read: trumpeting) the award every chance they get, whether online, in television ads, print or anywhere else. If the award turns out to have value in the public consciousness, then it will be leveraged.
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