Peugeot Will Increase Models at both the Top and the Bottom of Their Line
By Brendan Moore
Peugeot has told Automotive News (subscription required) that they plan to expand their model range by producing more premium cars and more entry-level cars. Peugeot boss Frederic Saint-Geours stated that the new cars at both ends of the Peugeot lineup should show up in Europe by 2010.
PSA/Peugeot-Citroen, the parent company of both Peugeot and Citroen, has big plans for the chronically under-achieving French auto companies and the biggest part of that plan is revitalizing PSA’s profitability and making the effect a lasting one.
The interview done by Automotive News, the auto industry news magazine, was a long one and touched on a few other subjects besides Peugeot’s plans for expansion of the their line, but here are the main points of the part that covered Peugeot’s model expansion:
Almost everything the customer cannot see will be centralized, but everything the customer can see will be differentiated between Peugeot and Citroen going forward. As time progresses, the differences will become more pronounced.
Saint-Geours says Peugeot has 75% of the market covered with its model lineup now and will have 90% of the market covered in 2010.
Peugeot believes that there is no “global” value model. A different entry-level value model will be developed for each region, i.e. China, Brazil, Africa, and of course, Europe. Multiple platforms could be used.
Joint Peugeot-Citroen dealerships are out of the question, says Saint-Geours.
And, for our readers in the U.S., there was, of course, no mention of Peugeot returning to the United States, a market it beat a hasty retreat from in 1992 after reaching a peak of 20,000 units annually in the 1980’s. Peugeot’s companion, Citroen, has not sold new cars in the U.S. since 1974.
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