Ford Will Not Introduce New Fusion Hybrid in Los Angeles

Debut date of Fusion Hybrid up in the air

By Igor Holas

11.01.2007

Autosavant was recently invited for a press preview of the models Ford will reveal at the Los Angeles International Auto Show (LAIAS) later in November. Notably, the invitation only talked about the new Lincoln MKS and the Bullitt Mustang, but did not mention the Fusion Hybrid.

Of course, as we reported previously, it was widely expected the redesigned Fusion would be at the LA show with big fanfare. We got in touch with our contact, one of the spokespeople at Ford, asked about the hybrid, and were given the following response: “We’ll speak more about the Fusion hybrid later in 2008,” but our media contact was unable to elaborate whether “later” points to another show this season, one of the big shows early in 2008, or an actual year-long wait.

At this point the implications of this information are not clear. The Ford spokesperson gently pointed out that Ford never said the car would be in LA, so this could very well be misinformation on our part. Alternatively, Ford could have simply re-shuffled its 2007/2008 reveal schedule with no bearing on production and on-sale date. Finally, there is the possibility that the redesign and the hybrid models are not coming as soon as expected. This would be, of course, very disappointing, as the Fusion is currently struggling to increase its sales above the 10,000 to 12,000 units-a-month it currently sells and the availability of a hybrid version sure couldn’t hurt.

Regardless of the answers to the above questions, the Fusion redesign and hybrid are just about the most anticipated Ford reveals in the near future, and having to wait any longer than the previously-assumed three weeks is going to be disappointing.

We will keep you posted on any future updates and developments.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

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4 Comments

  1. I would settle for a diesel Fusion first. That would be a nice car to drive while we’re waiting for the hybrid to show up.

  2. Well this was fast – it seems the Fusion redesign is slotted for the Detroit auto show, and the Hybrid will either be revealed along its side, or it will be in New York, 3 months later.

    Well folks, the worst was averted – the Fusion is NOT delayed – it will be revealed in January.

    Igor

  3. Maybe they read your post!

  4. Wish we’d get the UK Fusion based on the Mazda3

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