Toyota Shows New 2009 Corolla at SEMA
Specialty Equipment Market Association (SEMA) show, Las Vegas: Toyota gave everyone at SEMA (and therefore the world) a look at the redesigned Corolla today, and what they showed off was a generic-looking car with a lot of nice updates that are not immediately obvious.
The car is plain-looking, no doubt about it; but Toyota has improved the car considerably. The new 10th generation Corolla will go on sale in February 2009 and will be available with both a DOHC 2.4 liter engine and revamped DOHC 1.8 liter base engine. The 2.4 liter possesses 158 HP and 164 lbs/feet of torque, and the 1.8 liter has 132 HP and 128 lbs/feet of torque.
What else, you might rightfully ask?
Well, smart-aleck, Toyota has blessed the new Corolla with more interior space, more luggage space (and its also more usable space), better fuel economy, active and passive safety features, and finally, the standard equipment levels are improved.
Is that enough for you?
I’ll answer my own question. For the Toyota faithful, it will be. Others just won’t be able to reconcile themselves to the vanilla looks, and with a lot of new small cars to choose from in the U.S. shortly, those people will buy something else. There is no denying that Toyota has built another fine Corolla, but the huge market advantage they’ve always enjoyed in the past as a result of their quality reputation has been dinged up a little bit lately, and the conservative looks will not make any buyers swoon with excitement.
Toyota says they will sell approximately 390,000 Corollas in 2007, and their expectation is the new Corolla will exceed those sales figures.
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