Lancia Lives

By Brendan Moore

10.31.2007

Amid Fiat’s resurgence in Europe, its Lancia brand has been somewhat passed over in terms of new models and press coverage.

But Fiat has not forgotten about the old Italian marque, and some new models are on the way, and Lancia is rebuilding its dealer network and making marketing plans to publicize the new models.

Lancia Delta HPE concept

One of the most anticipated new models is the Lancia Delta HPE, a new model based on a stretched Fiat Bravo platform.

Although no prices or trim details have been released yet, a range of gasoline and diesel engines is expected, ranging in power from 120bhp to more than 200bhp, a goodly amount for any small car. Fiat’s brand-new and highly-anticipated twin-turbo four-cylinder diesel engine is expected to be offered in the range from the start, and that will be a huge plus in the European market.

The new Delta HPE is expected to compete in the same segment as the VW Golf and the Ford Focus. While it certainly won’t throw a scare into either car or its attendant sales figures, it may appeal to those motorists looking for an alternative to the usual fare served up by European automakers.

The production Delta HPE is expected to look very much like the concept version shown over the last year, which has gotten good reviews overall.

Will Lancia return to the U.S. anytime soon?

Well, we don’t even have Fiat or Alfa Romeo back yet, so it’s not likely. American buyers will see the extravagantly priced Alfa Romeo 8C soon at their local Maserati dealer, which is fitting since it is more or less a Maserati, but there are no firm plans for the rest of the Alfa lineup. So, don’t hold your breath for Lancia. Frankly, I would be delirious if we could just have the Fiat lineup available here in the United States. That would be a great start.

Lancia is expected to show their final production version of the Delta HPE at the Frankfurt Auto Show next year. Sales are expected to commence a few months after the Frankfurt show.

COPYRIGHT Autosavant.net – All Rights Reserved

Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

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4 Comments

  1. Please, please, please give us a new Fulvia Coupe. Ill trade you the 2997 Toyota Camry and the 3005 Honda Element in my driveway right now, straight up, no cash, for a new loaded Fulvia.

    Bring it here!

  2. The rear end treatment reminds me a lot of a Nissan Murano. Still, it’s a more interesting offering than a Golf or Focus, even though I like both of those cars.

  3. My family had a Lancia Thema which was more or less the the Alfa Romeo 164 and I loved that car. It was the car I learned to drive in while in Italy. It was never sold here, but I did buy an Alfa 164 with only 62,000 miles on it last year which I drive for pleasure (my commuter car is a Toyota Corolla) once in a while. Love that car.

  4. Honestly, I think that having the Lancia lineup in the US makes more sense than the Fiat lineup.

    Fiat has a bad reputation here in the US market — it always has. There are few products they’ve historically had (outside of the Cinquecento/Nuova 500 or the X1/9) that can command any kind of nostalgic buzz.

    If Fiat S.p.A. had any kind of intention to bring a mass-market/affordable Italian marque to the US, it should be under the Lancia nameplate. They can take most of the current lineup (minus the Thesis and Phedra) and offer it here. Then they can take existing Fiat models, revise the front and rear fascias with Lancia-esque styling, and sell them here as Lancias.

    This would be idea since it would allow them to build on core products with little investment and circumvent the bad reputation that Fiat has in the United States.

    And it would also expand Lancia’s footprint into world markets in a more meaningful manner than the incremental way they’ve been doing it up to now.

    Will they sell a ton of them here? NO! Will they rival VW as an “affordable European vehicle”? NO!

    But at the very least they will have a good brand image and command a slightly higher price-point b/c it’s a “higher-level” badge from the Fiat shield.

    Just my two cents….

    VIVA LANCIA. FORZA LANCISTI!

    🙂

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