2009 Toyota Matrix Shown at SEMA in Las Vegas
By Brendan Moore
The new Matrix, essentially a twin of the Corolla except for the sheet metal, is not the sales leader that the Corolla is, but nevertheless sells in numbers that a lot of other auto makers would kill for. Toyota believes it will sell 300,000 Corollas and 60,000 Matrix hatchbacks just in the U.S. in calendar year 2008, so that should give you some idea of the contrast in sales between the two, as well as their significance to Toyota.
The 2009 Matrix looks a lot more like a crossover than a wagon, which is what the current Matrix looks like. The new model is more aggressive-looking, which is probably a smart move by Toyota; it should get them some younger male buyers without alienating the current demographic of buyers.
The new Matrix will be available in four trim levels, Standard, S, S-AWD and XLS. The engines and transmissions are identical to those offered in the 2009 Corolla.
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