Chrysler Abruptly Loses Head of UK Operation

By Brendan Moore


Just days before the November 1 legal separation of Chrysler from Daimler in the UK, the head of Chrysler UK, Peter Lambert, has suddenly left the company.

Chrysler UK Ltd., the new legal entity in the UK, is silent on the reasons for Lambert’s departure a few days ago, as well as whether he went to a competitor, saying only that “Peter Lambert will not be part of the company going forward.”

Lambert had previous stints at Ford and Toyota before being named head of Mercedes-Benz light commercial sales immediately before becoming managing director of Chrysler UK only 18 months ago.

Former managing director Simon Elliot, who was shipped off to China in February 2006, has been tapped to lead Chrysler UK on an interim basis until a replacement can be hired. Elliot was in charge of sales, marketing and network development in China, but that scope of responsibility was changed considerably by the hiring of Phil Murtaugh by Chrysler early last month. Chrysler would not say how long the interim period might last, or whether Elliot would return fulltime to his duties in China shortly.

Elliot is widely credited with Chrysler’s growth in the UK since 1999, and is well-regarded within the organization.

It is not known whether Elliot intends to manage the UK operations from his current China location, from a UK office, or some combination of both.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at

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1 Comment

  1. And he cannot be found for comment, either. Very mysterious, eh?

    People here in Britain are wondering if he did something wrong and Chrysler sacked him, or if he just told Chrysler to piss off.

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