Toyota’s Third Quarter Sales Trail GM’s

Perhaps they’re not yet the world’s largest automaker.

By Chris Haak


Toyota Motor Corp. announced today that it had sold 2.34 million vehicles globally in the third quarter (from July to September), as GM sold 2.38 million during the same period (as noted last week on Autosavant here). Also, Toyota’s global sales through the first nine months of 2007 trail GM’s, if by the slightest of margins, with 7.06 million vehicles to GM’s 7.05 million.

At the halfway point in the year, the picture was slightly different. Toyota outsold GM in the first quarter, while GM outsold Toyota in the second quarter. However, as of June 30, Toyota had the lead in year to date sales (4.72 million to 4.67 million).

Ironically, both companies are seeing nearly all of their sales growth outside of their home markets. GM’s sales (with the exception of a few months this year) have been dropping in the US, while the Japanese new vehicle market hasn’t been friendly to many automakers, including Toyota. GM is seeing the majority of its sales growth in developing markets such as Russia, China, and India. Toyota is seeing much of its sales growth in North America.

For their parts, both companies are denying that they are focusing on which is #1 and which is #2, although since the title has been GM’s for over seven decades, it stands to reason that they’d prefer to keep it longer. My hope as an auto enthusiast is that both companies will do well, with Toyota focusing on resolving some of its recent quality issues and GM working to improve its profitability.

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Author: Chris Haak

Chris is Autosavant's Managing Editor. He has a lifelong love of everything automotive, having grown up as the son of a car dealer. A married father of two sons, Chris is also in the process of indoctrinating them into the world of cars and trucks.

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  1. Toyota may have nad some recent quality lapses, but they’re still way ahead of GM in that area. At least on an aggregate basi, that is, the whole line-up.

  2. HA! Everyone thought once Toyota passed GM earleier, there was no looking back. It aiin’t gonna be that easy, Toyota!!!!!

  3. Toyota is really in the middle a pretty bad news cycle. The storm just isn’t letting up.

  4. If Toyota’s quality becomes avaerage then who will buy a Toyota? People won’t buy them for their looks or their performance because Toyotas don’t have those things.

  5. Toyota was 1st one quarter. This does not make them a leader. They make ugly boring cars, and they have just run out of enviro-kooks wanting to a buy Prius. Maybe people are finally waking up.

  6. If Toyota went out of business tomorrow, it would be no great loss, as far as I’m concerned. In fact, it would be a plus because there would be far fewer cars on the road that looked like big amorphous blobs on wheels.

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