Citroën Has a New C5

Citroën is launching a new C5 sedan in both Europe and China. The C5 is, appropriately enough, between the luxurious C6 and the more mass-market C4. Citroën intends for the C5 to compete with the Ford Mondeo, VW Passat and the Audi A4 in the European market. Citroën has high expectations for the second-generation C5, forecasting a 100% increase in the 70,000 units the C5 sold in 2006.

By Brendan Moore

10.27.2009

For our American readers, Citroën is the smaller sister brand of Peugeot. Citroëns have not been sold in North America by Citroën since 1974 when Citroën withdrew from the market. An independent distributor brought Citroen CX Prestige models into the U.S. for a short while after Citroën’s withdrawal from the market, but that effort was short-lived. Citroën still sells a large range of vehicles in other countries outside of North America. Some notable figures for Citroën in 2006:

2006 worldwide sales: 1,406,000 units, for a 0.8% rise
Market share in Western Europe: 6.5%
Sales outside Western Europe continue to grow: +15%
Successful Grand C4 Picasso launch with 24,000 sales worldwide
Citroën no. 1 in Spain for the first time

So, even though most Americans have never heard of Citroën, they are a player on a global basis.


The new C5 is longer and heavier than the model it replaces, has a trunk instead of hatch, which gives it a more formal sedan appearance, and it is also available with two different suspensions this time around, the Citroën hydraulic-type suspension and a conventional setup.

Renault, Citroën’s in-country segment rival in France, started sales of the third-generation Laguna on October 12. Renault has ambitious sales goals for their car in this segment as well.

Citroën says that the new C5 has both “racy and reassuring style”, which seems to be immensely contradictory, but maybe it makes more sense when you say it in French. Their target markets in Europe are Germany, the U.K., France, and the Northern European countries, and their target buyers are fleet companies (60% of this segment in Europe) and upper-middle class consumers.

COPYRIGHT Autosavant – All Rights Reserved

Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

Share This Post On

3 Comments

  1. This car is hot! Too bad we can’t get it here. We get a choice bewteen German (a little austere) style, American (uneven) style, or Japanese/Korean (basically no style) style now, and it would be great to have more options, that is, Italian and French cars to choose from. We have the biggest market in the world here in America, but no Peugeot, Alfa Romeo, Fiat, Lancia, Reneault, Citroen, etc. What is the deal with that?

  2. My sister had a 1985 Peugeot sedan that was slow and broke down. Then she left it out in the rain with the windows open and th power windows didn’t work after that. French cars are crap and they can keep them in France. We sure don’t need themm here in America.

  3. Let’s see, your sister had a Peugeot 22 years ago that you felt was not fast enough and broke down. That is a sample of “1” and the sample data (of 1) is anecdotal year-old data about Peugeot’s products from 22 years ago.

    And you offer this as a valid appraisal of not just Peugeot’s product lineup in 2007, but ALL of the vehicles manufactured in France.

    I don’t wish to tax your brain, but by any chance do you see anything wrong with your logic in applying your sister’s personal experience with one Peugeot 22 years ago across all of the current cars offered by French auto companies?

    This, btw, is a trick question. Either answer makes you look like an idiot.

Submit a Comment

Your email address will not be published.