Citroën Has a New C5
Citroën is launching a new C5 sedan in both Europe and China. The C5 is, appropriately enough, between the luxurious C6 and the more mass-market C4. Citroën intends for the C5 to compete with the Ford Mondeo, VW Passat and the Audi A4 in the European market. Citroën has high expectations for the second-generation C5, forecasting a 100% increase in the 70,000 units the C5 sold in 2006.
By Brendan Moore
2006 worldwide sales: 1,406,000 units, for a 0.8% rise
Market share in Western Europe: 6.5%
Sales outside Western Europe continue to grow: +15%
Successful Grand C4 Picasso launch with 24,000 sales worldwide
Citroën no. 1 in Spain for the first time
So, even though most Americans have never heard of Citroën, they are a player on a global basis.
The new C5 is longer and heavier than the model it replaces, has a trunk instead of hatch, which gives it a more formal sedan appearance, and it is also available with two different suspensions this time around, the Citroën hydraulic-type suspension and a conventional setup.
Renault, Citroën’s in-country segment rival in France, started sales of the third-generation Laguna on October 12. Renault has ambitious sales goals for their car in this segment as well.
Citroën says that the new C5 has both “racy and reassuring style”, which seems to be immensely contradictory, but maybe it makes more sense when you say it in French. Their target markets in Europe are Germany, the U.K., France, and the Northern European countries, and their target buyers are fleet companies (60% of this segment in Europe) and upper-middle class consumers.
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