Toyota Is Not Having a Good Time
The bad news keeps coming for Toyota
By Brendan Moore
Since you read this blog, you probably already know that Toyota took a shot to the temple yesterday when Consumer Reports stated that the Camry V6 and the Toyota Tundra are now rated below average in reliability, and further, the Lexus GS, an upscale clone of the Camry, was also rated below average. Additionally, this caused Consumer Reports to withdraw their long-standing “recommend” buy rating on all Toyota cars and trucks.
Wait, there’s more.
Toyota has lost three high-ranking U.S. executives to other car companies recently, they have sustained withering criticism in the past few weeks from environmental groups as a result of their opposition to a bill in the Senate that would require all vehicles sold in the U.S. to get 35 mpg by 2020, and their U.S. sales numbers have dropped for three straight months in a row.
Has the world turned upside down?
Toyota has had everything go their way for so long; it’s all been one long joyride for the company in the U.S. since the Seventies, and it seems almost implausible that they are now experiencing difficulties. And yet, here we are.
Is this a hiccup or the start of a long trend? It’s hard to say – General Motors had a 50-year run of good times until, coincidentally, the Seventies, and then three decades of decline that started with a whole lot of consecutive hiccups. They are just now climbing out of that hole.
It is worth noting that Toyota is managed better now than GM was then, but sometimes events have a way of transcending other attributes.
Stay tuned on Toyota.
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