Renault Bringing Back Alpine
Renault has announced that they plan to release a whole line of sports models in the next few years, and further, that a “radical sports car” will be part of that lineup. That car will be called Alpine.
For those of you unfamiliar with the Renault Alpine, it is a name steeped with sports car history and racing success. It is not well-known in the U.S., but it is a name that carries a lot of weight in Europe and the rest of the world. Alpines were revered in France for the Porsche-beating abilities, and the used models still trade for good money in the classic car market.
Renault used to be somebody in the consumer sports car market, even if they never sold a lot of Alpines (and before that, Gordinis), and they’d like to be somebody again. This is all part of their brand revitalization master plan in Europe and elsewhere.
Except, of course, the United States. As usual, Renault has no plans to re-enter the U.S. market.
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