Renault Bringing Back Alpine

By Brendan Moore

10.12.2007

Renault has announced that they plan to release a whole line of sports models in the next few years, and further, that a “radical sports car” will be part of that lineup. That car will be called Alpine.

For those of you unfamiliar with the Renault Alpine, it is a name steeped with sports car history and racing success. It is not well-known in the U.S., but it is a name that carries a lot of weight in Europe and the rest of the world. Alpines were revered in France for the Porsche-beating abilities, and the used models still trade for good money in the classic car market.

Renault used to be somebody in the consumer sports car market, even if they never sold a lot of Alpines (and before that, Gordinis), and they’d like to be somebody again. This is all part of their brand revitalization master plan in Europe and elsewhere.

Except, of course, the United States. As usual, Renault has no plans to re-enter the U.S. market.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

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2 Comments

  1. I raced a Renault R8 Gordini in vintage racing for a couple of years. It was a tough little car, although a little low on power. I drove a Renault Alpine A110 for a few hours once years ago and it was a blast. Would love to see them make a comeback.

  2. The Alpine was a completely mad car with a V6 in the boot and razor-lie handling. My friend owned one and it was a proper blast to drive around, but he had a tough time with parts and service when it needed it. It was all too much at some point, and he sold it and bought something more normal.

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