Mazda Gives Preview of September Results

Mazda bucks downward trend for auto industry

By Brendan Moore


Senior Managing Executive Daniel Morris of Mazda told reporters at Mazda’s Tokyo headquarters that Mazda had a great sales month in the U.S. in September, with sales up 24% over September 2006. Morris said the increase was primarily due to strong sales of the Mazda3 compact. He also added that Mazda’s sales results YTD for 2007 are trending towards an 8% increase compared to 2006.

Mazda’s results are in stark contrast to the expected results of other automakers in the U.S. in September, which are generally forecast to be dismal. It is not typical for car manufacturers to comment on their monthly results early, but perhaps Mazda was so happy/relieved that they had a good month when everyone else was hurting that they couldn’t keep it to themselves any longer.

The Mazda3 has been an unqualified sales success for Mazda, both in the U.S. and on a global basis. Morris said that after worldwide sales of all Mazda vehicles were added to the overall U.S. sales total, it was quite likely that Mazda would have its best September ever on record.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at

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  2. And the Mazda 3 is just the beginning for Mazda, the next-gen Mazda 6 will be a very good hit for Mazda. It won’t pull off the Camry from its pedestal but it’ll still give to the Nissan Altima and Honda Accord some very nervous rear-view checks.

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