Mazda Gives Preview of September Results
By Brendan Moore
Senior Managing Executive Daniel Morris of Mazda told reporters at Mazda’s Tokyo headquarters that Mazda had a great sales month in the U.S. in September, with sales up 24% over September 2006. Morris said the increase was primarily due to strong sales of the Mazda3 compact. He also added that Mazda’s sales results YTD for 2007 are trending towards an 8% increase compared to 2006.
Mazda’s results are in stark contrast to the expected results of other automakers in the U.S. in September, which are generally forecast to be dismal. It is not typical for car manufacturers to comment on their monthly results early, but perhaps Mazda was so happy/relieved that they had a good month when everyone else was hurting that they couldn’t keep it to themselves any longer.
The Mazda3 has been an unqualified sales success for Mazda, both in the U.S. and on a global basis. Morris said that after worldwide sales of all Mazda vehicles were added to the overall U.S. sales total, it was quite likely that Mazda would have its best September ever on record.
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