New Markets Power VW To 3.1% Global Sales Increase in 2007

By Brendan Moore

09.20.2007

VW expects 2007 to show a 3.1% increase in global sales for its Volkswagen core brand vehicles, with most of that growth occurring in new markets, most notably China. In contrast, sales in the EU, Volkswagen’s main market, have actually fallen 2.9% YTD compared with the same time last year, making the contribution from the developing markets even more important.

A 3.5% increase translates into moving a little more than 3.5 million units sold for VW in 2007, which would be an all-time sales record for VW.

VW is coming off a great August, with sales of 286,000 units, an increase of 12.1% compared to August 2006.

Closer to home, VW recently announced ambitious plans to increase United States sales of their core VW brand to 800,000 units by 2016, up from last year’s number of 235,140.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

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