Artega GT at Frankfurt

By Brendan Moore


FRANKFURT: After showing a mockup at the Geneva show this spring, German auto supplier Paragon is showing a more fully-formed Artega GT at the Frankfurt International Motor Show.

The chunky but attractive Henrik Fisker-designed coupe will be powered by a Volkswagen-sourced V6 engine, capable of 295 horsepower. VW also will provide the necessary DSG dual-clutch gearbox. The car weighs a svelte 2425 pounds, so acceleration should be swift and impressive.

Artega has an initial goal of 500 units for the car, with 150 units being sold in 2008 and 300 unit sales forecast in 2009. The price of the car was widely quoted as $110,000 USD after the Geneva show, but Artega representatives quoted a base price of approximately $74,000 after the Frankfurt show, with no explanation for the seeming disparity. Of course, it is quite possible that Artega has arrived at a more accurate estimate of their production costs while developing the prototype.

Paragon Chief Executive Klaus Dieter Frers has stated during the Frankfurt show that they are in the business for the long-term, and that the Artega GT is merely the first in a whole range of sports cars planned for the future. The firm has brought Karl-Heinz Kalbfell , a former Rolls-Royce and BMW executive, on board in order to develop the Artega brand, and the company is building their production facility in a new green-field location in Germany. Since Paragon is Artega’s rich uncle in terms of funding, their capital financing situation seems extremely positive.

The company has six dealers signed already, and is in discussions with other multi-franchise dealers to sign on as dealers in the near future. One of the requirements for prospective Artega dealers is that they have at least one Volkswagen franchise so that they may service the Artega cars with a minimum of training.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at

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  1. Will this car ever be sold in America?

  2. One of the best looking cars on the market as far as I’m concerned. Evident are traces of V8 Vantage, Carrera GT and F430 and what makes that all even more impressive is it’s length of just 157 inches; the F430 for comparison is 177 inches.

    If I’ve any reservation, it’d be the use of the Volkswagen V6. No disrespect intended towards their engine as I’m sure it’s great, but I expected a little more braun. Somehow this car screams for a V8.

  3. Well, the Lotus Elise/Exige get by with a Toyota four cylinder. Since the car will be light, it should be pretty quick and handle well.

  4. I like it and I like the motive power since I have it in my VW R32. Should be a good mover.

  5. It’s the R36 engine, not the R32 😉 So even better.
    It’s a good deal lighter than a R32…

  6. You know we won’t see it in the U.S.

    At a price in the 70’s, you would get a lot of takers, but you know we won’t ever see it.

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