Artega GT at Frankfurt
FRANKFURT: After showing a mockup at the Geneva show this spring, German auto supplier Paragon is showing a more fully-formed Artega GT at the Frankfurt International Motor Show.
The chunky but attractive Henrik Fisker-designed coupe will be powered by a Volkswagen-sourced V6 engine, capable of 295 horsepower. VW also will provide the necessary DSG dual-clutch gearbox. The car weighs a svelte 2425 pounds, so acceleration should be swift and impressive.
Artega has an initial goal of 500 units for the car, with 150 units being sold in 2008 and 300 unit sales forecast in 2009. The price of the car was widely quoted as $110,000 USD after the Geneva show, but Artega representatives quoted a base price of approximately $74,000 after the Frankfurt show, with no explanation for the seeming disparity. Of course, it is quite possible that Artega has arrived at a more accurate estimate of their production costs while developing the prototype.
Paragon Chief Executive Klaus Dieter Frers has stated during the Frankfurt show that they are in the business for the long-term, and that the Artega GT is merely the first in a whole range of sports cars planned for the future. The firm has brought Karl-Heinz Kalbfell , a former Rolls-Royce and BMW executive, on board in order to develop the Artega brand, and the company is building their production facility in a new green-field location in Germany. Since Paragon is Artega’s rich uncle in terms of funding, their capital financing situation seems extremely positive.
The company has six dealers signed already, and is in discussions with other multi-franchise dealers to sign on as dealers in the near future. One of the requirements for prospective Artega dealers is that they have at least one Volkswagen franchise so that they may service the Artega cars with a minimum of training.
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