Smart Releases United States ForTwo Pricing

By Brendan Moore


Official retail pricing for the Smart ForTwo was released by Penske Automotive Group’s Smart USA yesterday.

The lowest priced model, the Pure coupe, will sell for a base price of $11,590, and the higher-priced Passion coupe model will sell for a base price of $13,590. The Passion is also available in a convertible version that starts at $16,590. None of the prices quoted include shipping.

Every Smart model has a three-cylinder, 1.0 liter engine that puts out 71 horsepower, and every model has four airbags and ABS. The Passion trim level adds as standard: alloy wheels, air-conditioning with climate control, panoramic sunroof, a nice three-spoke leather sport steering wheel, paddle shifter and a CD/MP3 player. Tick the “comfort” option box and you get leather seats, electric power steering, rain/light sensors and auto-off headlights with exit delay. The Passion Cabrio has an even higher level of standard equipment.

Smart USA stated previously that U.S. sales would commence in January 2008, but has fudged that date a little bit, and now says that sales will start in first quarter 2008.

The Smart minicar is built by the Mercedes Car Group. Smart has never been profitable despite selling over 800,000 Smart ForTwos in 36 countries since 1998 and Mercedes is counting on the addition of U.S. sales to finally push the Smart unit into profitability.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at

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  1. This is like a throw away car. It’s going to flop badly, but not before some people are killed in them in what would usually be minor traffic accidents.

  2. Anonymous, they’re actually pretty safe cars. They are designed so the crash energy goes around the driver rather than into him/her. Personally I’d still feel very vulnerable driving one of them. If everyone drove a car that size, they’d be great – but people drive much bigger vehicles in the US, so I can see your point.

  3. Anonymous- Firstly I understand your concern. Check out their website there is tons of stuff surrounding the safety features. The car does transfer crash energy well and how often do you get into big accident anyways? I know you want to feel safe but what if you were driving an suv and an 18 wheeler hit you? youd die. how often does that happen? not very.

  4. The car is very safe, safer than driving around massive SUVs with lousy brakes and handling.

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