June – Used Cars
The Used Car Bargains and the Used Cars – Values and Opinion have been updated
By Brendan Moore
Both of these lists are extremely popular on the site, and we get a lot of positive feedback from consumers about the relative helpfulness of the information, so all good. Although we have gotten a couple of emails lately from people who work at car dealerships stating that the information we provide to consumers makes customers think (incorrectly) they actually know something and it’s not really helpful to the the sales process.
Which is an inaccurate statement – the easiest person to sell a car to is the person that knows everything about the car and the average pricing of that car. There generally isn’t much selling involved; most of the transaction is taken up by the process of arriving at a fair price. If the dealership wants to sell the car a fair price, and the prospective buyer knows it’s a fair price, that is usually a pretty quick sale. Boom, over the curb.
Now, on the other hand, the easiest person to make a huge profit on is the person that knows nothing about what constitutes a fair price for the car in question, and generally (but not always) this extends to their knowledge of the car as well. So, lots of selling time involved there, and lots of potential for profit from the dealer side of the equation. From a consumer perspective, it is not usually desireable to be this person.
We’re just trying to help you out where we can in terms of NOT being the person that knows nothing. Just look to your right if you didn’t use the hyperlinks above – the links to both lists are in the right-hand column.
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