Toyota Tries Harder With Tundra Sales
Are you interested in buying the new Toyota Tundra full-size pickup truck? Toyota would like you to be because they’re not finding enough buyers for their flagship truck, even with the recent big debut and a lot of marketing money spent on the Tundra since then.
Toyota put as much as $2000 in rebates on the truck just a couple of weeks ago, and yesterday gave Toyota dealers another $1000 towards the sale of a Toyota Tundra to use as they see fit concerning a trade-in in order to make the deal. TFS (Toyota Financial Services is also helping out with special low loan and lease rates on the Tundra for customers with good credit. All of these incentives are scheduled to run through the end of April.
It’s all gone Toyota’s way in the United States for a long time as they have laid waste to competitors in the car market just like a flame-breathing Godzilla, but it has not been so easy in full-size trucks. The new Tundra has run up against an extremely brand-loyal customer segment; that is, the full-size pickup truck buyer, which is both heavily male and predisposed towards domestic models. Toyota knew it was going to be tough in this market, but they probably didn’t figure on it being this tough so soon.
Hey, maybe they could hire John Mellencamp away from General Motors.