Renault Clio Rip Curl – 2007 Geneva Auto Show

By Brendan Moore





We’re closely following all the news coming out of the 2007 Geneva Auto Show that is going on right now and will try to bring you some of the most interesting parts of the show as we can. That brings us to Renault.

Renault is trying to boost itself out of a sales slump in Europe, and is trying a little bit of everything in order to reach that goal.

And we do mean everything – here is the Renault Rip Curl Clio, a special-edition trim package put together by, and licensed from Australian surf and snowboard specialist Rip Curl. Lots of surfers in Europe, right? Well, I guess there are enough snowboarders that this sort of makes sense. Or maybe it’s for the “aspirational” twenty-somethings that wished they lived near a beach or a snow-covered mountain. Regardless, The Clio hatchback as done up by Rip Curl has special exterior paint, 16-inch alloys, an upmarket stereo that also provides both a USB and an iPod connection inside the glovebox, and of course, an edgy tw-tone interior.

The power is strictly standard Renault, however – you can get either the 85 HP 1.5 liter turbodiesel or the 100 HP turbo 1.2 liter gasoline engine. Renault says they have high hopes for the Rip Curl across Europe and look at the model as something unique that appeal to those young people with an active and athletic lifestyle.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at

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